SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Importance of CRM Maintenance. A properly implemented CRM solution can yield an ROI of $2.50

B2B Sales 115

B2B Sales CRM Marketing Automation Services Marketing Management 115

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Create live or automated webinars for marketing, sales, or training.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Salesforce Marketing Cloud

MAY 15, 2024

Your agents have immediate access to the same centralized view of the customer they’re going to help — no matter how they contact you — in your customer relationship management system (CRM). The best omnichannel contact center software platforms connect all your data – whether it’s in your CRM apps or external data lakes.

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Contacts Work Management SMS Training 105

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

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Comparison Marketing Automation Services Enterprise Management Webcast 52

Marketing Craftmanship

JULY 10, 2023

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. Their platform is not top-notch, and their training is too. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses.

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Hubspot CMS Development Training Work Management 53

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. Their platform is not top-notch, and their training is too. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses.

Hubspot 52

Hubspot CMS Development Training Work Management 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Zoominfo

NOVEMBER 17, 2020

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job.

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Enterprise Management Work Management CMS Development Zoominfo 246

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Martech

MAY 20, 2024

I am trained with MarTech content. Prompt: What would be the needed components for an event ticketing company that has a website and iOS and android apps. Answer: To create loyal customers for your event ticketing company, it is important to focus on providing a seamless and personalized experience across your website and mobile apps.

Loyalty 85

Loyalty Marketing Automation Services Best Practices Marketing Management 85

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! as a hypothetical example.

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Marketing Automation Services Marketing Automation Cost CRM 134

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

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Planning Personalization Work Management Best Practices 52

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI. Content goals post event.

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Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Lead Liaison

DECEMBER 15, 2022

Event managers can also scan badges using rapid scan as they exit the room and the system will time stamp both the entrance and exit of the attendee. . If the attendees are trained that they need to scan in and out to be awarded the continuing education credit then rest assured they will make sure to scan properly. .

Lead Liaison 92

Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Embrace hybrid events. Hybrid Events as the Norm. this year as well. But there’s a catch.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. Marketing events, and the like (conferences, trade shows, etc.) The answer: leads (duh).

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Trade Show Work Management Marketing Management Lead Scoring 48

Lead Liaison

JUNE 14, 2023

Of course you’ll save money when attending events that have more than 2-3 staff members vs. purchasing the show’s lead capture for each of them; although, that’s not the right mindset. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?

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Lead Capture Cost Lead Liaison Trade Show 97

SmartBug Media

DECEMBER 22, 2023

In my years of experience, I've witnessed the evolving landscape of these events and how adaptability and innovation have become more and more important. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.

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Trade Show Marketing Budget ROI Allocation 64

Binary Demand

MAY 27, 2024

HubSpot’s INBOUND event HubSpot’s INBOUND 2024 draws in business experts globally, and it’s no surprise that its event confirmation email is straightforward and user-friendly, complete with handy links for event details, support, and accessibility options. Training: Approaches to training and onboarding remotely.

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Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. If you can only go to one demand gen event this year, make it the DemandGen Summit hosted by B2BMX.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Seismic

JANUARY 17, 2023

Even as sellers and prospects return to in-person events and activities, many buyers still prefer digital-first interactions. Continuously seek training and coaching. Sales training and coaching help sellers develop the skills they need to effectively engage their buyers. Leverage technology for efficiency and effectiveness.

Work Management 98

Work Management Training Sales Cycle Social Media 98

Martech

NOVEMBER 27, 2023

Additionally, the two organizations are creating a content series that will be featured on LinkedIn, a “Women in Sales” event and a thought leadership dinner. “We Uhrman said the team intends to take advantage of all the ways HubSpot can help the organization, especially with CRM and marketing.

Hubspot 97

Hubspot Advertising Agencies Terms and Conditions CRM 97

SpotMe Blog

AUGUST 16, 2023

That’s where an event platform comes into play. When used to its potential, event technology can turn investigator meetings into engaging events that result in higher attendance, better training, and a more successful clinical study. But they can lack engagement.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Zoominfo

APRIL 26, 2018

The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence ( source ). 92% of companies are leveraging CRM technology, but there has been a drop in the number of individual salespeople who incorporate CRM technology as part of their daily workflows ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

SmartBug Media

MAY 22, 2024

Moreover, a specialized team of experts is always available to provide technical support and training for HubSpot users. Training Staff on Effective Use of Integrated Systems All staff and system users should undergo regular training initiatives, making a point to stay on top of AI and machine learning in particular.

Hubspot 59

Hubspot Work Management Service Customer Satisfaction 59

SnapApp

JULY 10, 2018

Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing. If you can only go to one demand gen event this year, make it the DemandGen Summit hosted by B2BMX. Hey, that’s us!) DemandGen Summit.

Training 48

Training Demand Demand Generation Agencies Planning 48

Envy

OCTOBER 27, 2021

They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable , more connected , and more customer-centric. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts.

Hubspot 118

Hubspot Enterprise Management Paid Search Agency Work Management 118

Martech

JUNE 11, 2024

” Predictive analysis : Uses historical data to forecast future events, answering “When will it happen?” Generative AI applications Synthetic data creation : Generative AI can produce synthetic data to supplement real-world data, ensuring diverse and robust training datasets. Descriptive analysis: What happened?

Marketing AI 86

Marketing AI Analytics Work Management Marketing Management 86

Webbiquity

MARCH 28, 2019

Sponsor Events in the Community. It reflects positively on your company when your customers and prospects see you sponsoring or otherwise supporting events in your community. Take the time to train your employees so that they are aware of how to handle angry customers, dissatisfied customers, and appreciative customers.

Practices 256

Practices Best Practices Communities Consulting 256

Lead Liaison

MARCH 8, 2018

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. We’re assuming your next event will require you to showcase your brand a bit.

Work Management 48

Work Management Marketing Management Lead Liaison Lead Ranking 48

Martech

NOVEMBER 3, 2022

Using methods honed over time, Marketing can economically increase the reach of Sustainability and Procurement with compelling content and training delivered via powerful martech platforms. Tracks interaction data which can be fed into marketing automation and CRM systems to inform automated programs and direct engagement.

Work Management 97

Work Management Budget Programs Marketing Automation Services Marketing Management 97