ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. Not to mention, it’s more data-driven than ever before and ROI matters more. At first, “customer experience” meant websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Content Standard

APRIL 16, 2018

The brand’s depiction earned itself nearly 15 million impressions , a remarkable result for any creative team. We could tell you all about the other, exciting new possibilities feasible in launching an internal content studio—the kind that does much of the brand storytelling work traditionally assigned to creative agencies.

Paid Search Agency 43

Paid Search Agency Examples Advertising Agencies Broadcasting 43

Content Standard

SEPTEMBER 8, 2015

Today, brands are thinking creatively about how they reach current and prospective customers. Remember the Brothers Grimm fairy tale Rapunzel, the story of a girl with really long hair, locked away in a doorless tower? Let Rapunzel Out of Her Prison. She was held back from experiencing all that life had to offer.

Business 40

Business Enterprise Management Contingency Planning Thought Leadership 40

Martech

MARCH 15, 2022

In a smaller company, you’re often missing a “creative” team altogether. So, I really appreciated the founders Nick and Josh saying something along the lines of, “We are the least creative guys in the room … so if you guys say this is what we should do, then let’s do it.” Why is branding important? It’s a different skill set.

Ad Building 143

Ad Building Brand Identity Branding Marketing & Strategy 143

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Market pulse was tougher to discern. Buyer Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

ConvertKit

JUNE 19, 2020

Tomi can be found teaching creative writing on her website, through workshops, and through her online masterclass: The Writer’s Roadmap. Gloria Atanmo is an online educator and content creator in the travel space, starting her career as a blogger through witty, reflective, and informative storytelling. Website: tomiadeyemi.com.

Paid Search Agency 118

Paid Search Agency Blogger Twitter Amazon 118

Content Standard

OCTOBER 2, 2020

That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories—click to jump to that section! If it is not news it is worthless.” You know what you are doing, but nobody else does.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Hubspot

JANUARY 14, 2015

Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Marketing Insider Group

FEBRUARY 25, 2020

And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients. You probably never thought much about getting new customers from blogging. Some CMOs become so caught up in all of that activity that they forget about another vital aspect of marketing: your website.

Ideal Customer Profiles 275

Ideal Customer Profiles Trade Show Ad Frequency CMO 275

EveryoneSocial

NOVEMBER 23, 2021

And how much interesting content and information there is to consume? When I graduated from college in 2010, LinkedIn was basically just a place for your resume and not many people posted good content. Fast forward to today and LinkedIn has nearly 800 million members in more than 200 countries worldwide, which will certainly continue to grow!

Linkedin 98

Linkedin Tips Ideal Customer Profiles Profiling 98

Outbrain

APRIL 1, 2020

That ride being the consumer frustratingly closing their laptop or locking their mobile device to ward off the ads for a moment’s time. Turn Branding Into Storytelling. Psychologically, actions are driven by emotion — and emotion is evoked in storytelling, connecting the consumer to the brand more deeply.

Ads 26

Ads Ad Exchange ROAS Lock-In 26

Magisto

AUGUST 31, 2018

basically all of our brand essentials – lock them in and never have to do it again. With Canva for Work I can create a team and from there upload my font, brand colors, logo’s etc. Now, every time I go to create an asset – those are imported for me to choose from. Another plus? This is now a template I use every.

Social Media 55

Social Media Tools Media Best Practices 55

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. They all need to be excellent if you want to proceed. If I had to choose one, I’d choose ideation , because most people start way too small for success. You can always scale back from a big idea, but it’s harder to scale up.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. 1) CB Insights: Newsletter.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Magisto

AUGUST 31, 2018

basically all of our brand essentials – lock them in and never have to do it again. With Canva for Work I can create a team and from there upload my font, brand colors, logo’s etc. Now, every time I go to create an asset – those are imported for me to choose from. Another plus? This is now a template I use every.

Social Media 40

Social Media Tools Media Best Practices 40

Magisto

AUGUST 31, 2018

basically all of our brand essentials – lock them in and never have to do it again. With Canva for Work I can create a team and from there upload my font, brand colors, logo’s etc. Now, every time I go to create an asset – those are imported for me to choose from. Another plus? This is now a template I use every.

Social Media 40

Social Media Tools Media Best Practices 40

Vidyard

OCTOBER 27, 2019

Locking sensitive videos so they can only be viewed internally. If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. Uses for a Video Library. Landing Pages.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Brandpoint

SEPTEMBER 10, 2019

With my interests and job duties being related to social media, employee advocacy, design, creativity and general marketing, I decided that I wanted to focus on sessions related to those topics! Creativity Impossible: How To Avoid Stagnation And Consistently Exceed Expectations. “Creativity doesn’t mean big.”

Social Media 79

Social Media Creativity Social Marketing Content Marketing 79

Optinmonster

APRIL 26, 2024

You can get as creative as you want with your content upgrades. Content upgrades are one of the biggest breakthroughs that marketers across all industries rave about because they can help you gain a ton of new email subscribers. In this guide, I’ll share 30 content upgrade ideas to grow your email list. But first, let’s go over some basics.

Examples 101

Examples Marketing Automation Services Content Screencast 101

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

The ROI Guy

OCTOBER 22, 2013

I recently had the opportunity to interview Jody Canavan, Founder and President of Launch International and an expert in content marketing. Click here to review the Interview On-Demand Click here to access the slides from the session. The other big issue for sales is that almost 60%, of a typical pipeline is stalled at “Do Nothing”.

Thought Leadership 40

Thought Leadership Lead Ranking Case Studies Ideal Customer Profiles 40

KEO Marketing

JANUARY 27, 2015

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

ClearVoice

MARCH 3, 2020

Generating content requires mindful planning and diligence. Once the creation process is mastered, the resulting custom content can boost engagement, attract leads and close sales, in turn growing your business and industry influence. There’s never enough when it comes to content production and distribution. You embrace a process.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114