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Why We’re Storytelling Animals with Jonathan Gottschall

Convince & Convert

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals. Why are humans innate storytellers? The Problem Structure.

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Mastering the Art of B2B Product Launches: Insights from Marketing Executives

Launch Marketing

Crafting Compelling Narratives Effective storytelling lies at the heart of every successful product launch. From establishing clear naming strategies to setting “lock in” dates for product names, meticulous planning is essential to avoid confusion and setbacks.

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So how is this Web3 supposed to work?

Martech

Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. See “A Guide to Visual Storytelling” Part I and Part II.) Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run. The Web3 hype is tangible.

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The Story of a Storyteller Who Became a Vidyard Customer

Vidyard

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. I could only agree: I would follow suit and maybe even lock my doors.). Writing and storytelling was never just a pastime or hobby. How do they do it?

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3 ways to adapt content for the era of social media entertainment

Sprout Social

As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out. Audience preferences for storytelling in marketing More time at home and on their phones also meant audiences were wanting for more entertainment.

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What brands need to know before celebrating Black History Month 2021

Sprout Social

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.

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Three Tips for AI Companies to Break Through the Noise

Walker Sands

To break through the noise, AI companies can no longer rely on novelty for storytelling. Recent hype surrounding the power of generative AI has unleashed a wave of optimism in the tech sector. However, pitches that try to encompass all these industries at once can appear unfocused and generic.