The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 171

Storytelling Consulting Paid Search Agency Marketing & Strategy 171

Marketing Insider Group

JUNE 18, 2024

Today’s consumers are more informed and demand personalized, immediate experiences. Modernizing each stage of the AIDA Model with digital ads, personalized content, emotional storytelling, and technology is vital. Today’s consumers are more informed and selective, demanding personalized experiences and immediate satisfaction.

AIDA 271

AIDA Lead Ranking Top of Funnel Marketing AI 271

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Content Standard

SEPTEMBER 21, 2023

We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment. What implications do these habits have for how marketers think about the brand storytelling? Through continuous storytelling and content, the AMA clarifies its mission and showcases its impact.

Storytelling 80

Storytelling Digital Marketing Funnels Brand Identity Branding 80

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. As a cloud-based network provider that lives and breathes data, the company has become a trusted source for healthcare information.

Creativity 167

Creativity Examples Content Marketing Planning 167

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy.

Storytelling 78

Storytelling Examples PR Trigger Marketing 78

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 198

Marketing AI Ethics Creativity Marketing Automation Services 198

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Content4Demand

APRIL 24, 2020

Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Stories tie pieces of information together to make it memorable. Stories can also take new information and place it in context of something familiar to aid memory. They told stories.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Each influencer gets to make their very own creative decisions. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post?

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Digilant

AUGUST 10, 2021

6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. . Audio creative that a listener hears over and over tends to drop in performance. Ask the listener to tap/shake to call, click for coupon, or text for more information.

Advertising Agencies 105

Advertising Agencies Creativity Advertising Advertisements 105

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 71

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 71

Convince & Convert

MAY 8, 2014

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention.

Creativity 163

Creativity Trends Paid Search Agency Storytelling 163

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. The social experience they create is informed by the work of everyone at Jeni’s. They take storytelling to a new level. But the creativity doesn’t stop at the image you see.

Creativity 125

Creativity Curation Communities Storytelling 125

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Marketing Insider Group

MARCH 21, 2023

The Technology of Storytelling By Joe Sabia Video Source: TED In this content marketing TED talk, developer of Elle magazine’s most viral video series, Joe Sabia, emphasizes the importance of visual storytelling.

Marketing Agencies 2 302

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 302

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Build Video Storytelling Around Emotion 3. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Another may have the role of driving demand for the product or working with the sales team to ensure they have the information and resources to sell the products effectively. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.”

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 57

Storytelling Content Marketing Planning SME 57

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively. But it also means brands need to be braver – and a little more creative.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Outgrow

AUGUST 28, 2024

Exploring AI’s role in creativity, emphasizing the distinction between AI and generative AI. Addressing common misconceptions about AI’s role in creativity, emphasizing its potential to enhance and not replace human creativity. About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co.

Marketing AI 52

Marketing AI Creativity Planning Outgrow 52

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Doing so will assure search engines that your information is correct, reliable, and authoritative to improve your rankings. Brand Storytelling. Evolve with your audience.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 101

Storytelling SIC Template Case Studies 101

ClearVoice

AUGUST 31, 2019

In part three, we look at how index cards help writers organize ideas and improve storytelling. From this system of index cards, Eco distills the most important pieces of information into sizable pieces, which can come into view using different frames of reference. writing #storytelling Click To Tweet. Sound arcane?

Storytelling 82

Storytelling Organization Research Creativity 82

Marketing Insider Group

MAY 27, 2015

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. Citizen Storytellers. Creating the Corp Storytellers. Who else in your marketing ecosystem need to be storytellers?

Storytelling 100

Storytelling Content Marketing PR Content 100

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human. When you create a piece of content, you’re not just sharing information, but rather telling a story.

Marketing AI 296

Marketing AI Distribution Content Marketing Content 296

Navigate the Channel

OCTOBER 15, 2024

For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives. Video has become the preferred medium for communication , information sharing, and entertainment in the digital age.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Marketri

OCTOBER 15, 2024

Companies will place a premium on creativity. As I shared in this post inspired by world-renowned designer and architect Antoni Gaudi , there’s a noticeable lack of creativity across marketing, and it’s threatening the very results we’re tasked with delivering. Storytelling will thrive, with video leading the way.

Top of Funnel 62

Top of Funnel Paid Search Agency Advertising Agencies Planning 62

Marketing Insider Group

DECEMBER 15, 2020

By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Engaging Your Audience with Brand Storytelling. Demonstrating Authority and Expertise. Building Trust. Source: EndeavorCreative.

Ad Building 356

Ad Building Content Marketing Brand Identity Branding 356

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. How did ancient humans exchange that information? short—through storytelling. Franklin D.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75