Sprout Social

AUGUST 3, 2023

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 90

Social Media Media Content Storytelling 90

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Here is where leveraging AI tools for B2B marketing like ChatGPT can be a game-changer for your productivity and creativity.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SocialPilot

JANUARY 21, 2024

Check out how Waldorf Astoria Maldives Ithaanfushi creatively uses Facebook to showcase its guest’s unique experiences, hotel highlights, and interactions with guests. TikTok TikTok is a platform that thrives on trends and creative content. Showcase Your Hotel in a Creative Way : TikTok is all about creativity and fun.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We have food, which is curated by First We Feast. We have music, which is curated by Pigeons and Planes.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Content Standard

DECEMBER 27, 2018

Ultimately, the goal for any creative business is to create more engaging and meaningful content. The initial change hit brands hard, but ensuing changes and additions to the platform made it clear that Instagram is focusing on storytelling. What That Means for 2019.

Social Media 111

Social Media Social Marketing Media Planning 111

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Content Marketing Institute

MARCH 30, 2018

Instead, get inspired by the deeper meaning uncovered (true to form for the CEO of the Non-Obvious Company) in this crisis and other trends. Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future.

Curation 108

Curation Content Marketing Proposals Dwell 108

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Bluetext

OCTOBER 24, 2023

In order to avoid these UX pitfalls and have the highest chance at digital success, Bluetext has curated a list of our favorite and most functional UX design practices. Your brand doesn’t have to be high-tech or bold to incorporate the newest UX/UI trends.

Design 37

Design Marketing Websites Lock-In Paid Search Agency 37

Content Standard

JULY 28, 2016

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Martech Advisor

DECEMBER 19, 2019

As you are probably brainstorming social media campaign ideas ahead of 2020, here are 20 prizewinning social media campaign ideas to get your creative juices flowing. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Mailmunch

JULY 9, 2021

For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate. The same trend has affected email marketing campaigns. Should one automate newsletters or curate them?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. “Right creative brief means difference b/w a great first draft & a creative disappointment.” What you’ll learn: What makes a trend.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Sprout Social

MAY 14, 2020

When looking at engagement numbers between months or even years, this birds’ eye view is great at identifying a trend. Getty Museum: Get creative & funny. When the COVID–19 pandemic hit and the museums were forced to close to visitors, they turned to more creative ways of sharing their collections and engaging their audiences.

Social Media 144

Social Media Media Click Rate Ideal Customer Profiles 144

ClearVoice

JANUARY 26, 2024

For example: Paid Advertising Landing Pages: Increase conversions by tying together the creative from the ad copy to the thank you page. User-Generated Content: UGC also requires an investment — from curating to repurposing. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. Individual courses.

Course 101

Course Training Work Management Planning 101

Marketing Insider Group

JANUARY 11, 2021

Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. World-class and cutting-edge content covering tech, trends, and tactics for the creative era. If you’re looking to scale your marketing efforts with new tactics and become a better brand storyteller, this one’s for you.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

KoMarketing Associates

DECEMBER 19, 2013

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. Doug Kessler is the forward-thinking Co-founder and Creative Director of Velocity Partners, Ltd. The trick is to create or curate in a manner that’s authentic to the brand’s voice. Sell to the right 1000.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Sprout Social

NOVEMBER 1, 2016

Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. Here’s a fun example from Norwegian Cruise Line, which took a popular trend ( emojis ) and incorporated them into its recurring #EmojiTipTuesday series on its Instagram profile: Make paradise sweeter, one cupcake at a time.

Social Media 92

Social Media Class Word of Mouth Media 92

Convince & Convert

MAY 10, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. This creative mix of traditional and social media was actually the focus of a “Holy Social!” Every day they find the top 10 trending topics in music for the day and create a music news show based on that.

Social Media 141

Social Media Activities Media Skype 141

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The same creative principles that apply to any marketing channel should be applied. Curate Your Feed. Need help getting started? Define Your Objectives.

Tips 57

Tips Bundling Storytelling Budget Programs 57

Single Grain

JULY 22, 2021

Knowing the latest Instagram trends is a great way to make the most out of your business' Instagram presence and give your potential customers what they want this year and beyond. Here are the top 14 Instagram trends that you should implement into your Instagram marketing strategy. Trend #4: Live Streaming Keeps Growing in Popularity.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Contently

OCTOBER 15, 2020

Here are the five biggest trends you need to know. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. On Google, there are 260 million search results for “b2b technology.”

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Webbiquity

DECEMBER 11, 2013

” She then explains how to “repeat yourself” creatively in order to drive home a message, without seeming repetitive or redundant. Experts outline key content marketing trends for 2014 by The Guardian. How to Build Your First Content Marketing Strategy by Search Engine Watch. by Business2Community. ** 5 STARS.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Content Standard

APRIL 26, 2019

The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. It’s time to think creatively. Go beyond the news feed page post and think in terms of Messenger, groups, Stories, and events.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Hubspot

AUGUST 22, 2016

Their creative use of filters, emojis, and cameos from team members portray their daily office life as anything but dull. Recently named creative agency of the year by MediaPost , it's no surprise that this marketing strategy team has been a quick and enthusiastic adopter of Snapchat. 8 of the Best Agency Snapchat Accounts.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Brand Identity 28

Marketing Insider Group

NOVEMBER 15, 2022

Likewise, the content executives “crave” must deliver insights to make better decisions, drive informed business planning, and keep abreast of trends. And we need to have a mix of digital and in-person in a curated orchestration that is a hybrid on- and off-line experience.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Sprout Social

NOVEMBER 15, 2016

We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. Last year, two of the employees attended Adobe’s annual creativity conference and generated 5.5 Do you notice any performance trends?

Social Media 95

Social Media Media Business Social Networks 95

Content Standard

MARCH 30, 2016

She’s not a marketer—she spends her time working with data, architecting marketing stacks but never actually getting into the creative production weeds. Together, these two attendees made a perfect team, combining the data mindset with the creative prowess. Yet they both seemed so misaligned. What’s Left?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Opt-out 40

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Professional tips have been peppered in as well from David Zweig , senior product creative at Discovery, Inc. 5 Key considerations for your next video marketing strategy: 1.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59