Performance Marketing: Tools, Techniques and Best Practices
Marketing Insider Group
NOVEMBER 6, 2023
CPC (Cost Per Click): Payment is made when an ad is clicked. CPM (Cost Per Thousand Impressions): Payment is made for every 1,000 times an ad is viewed. Tools like Unbounce and Leadpages help you design pages that not only capture attention, but also drive conversions. Set Clear Objectives and KPIs. Optimize Creatively.
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