article thumbnail

Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.

article thumbnail

Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. This may include deposits, closing costs, and financing.

Process 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

article thumbnail

Twitter’s demise would cost marketers an important, useful channel

Martech

The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. Processing. The post Twitter’s demise would cost marketers an important, useful channel appeared first on MarTech. Looking at Twitter’s financials, it is difficult to see a way for it to survive.

Cost 107
article thumbnail

The cost of ignoring website accessibility

Martech

A lawyer used an automated tool to find ADA issues on the site as part of a class-action lawsuit,” another SEO professional who spoke under the condition of anonymity told Search Engine Land. Some businesses even made longer-term investments so that they could support users that rely on assistive technologies while avoiding future lawsuits.

Cost 106
article thumbnail

CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

article thumbnail

Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This spirit of ongoing refinement is essential for sustaining growth over the long term.