The Beginner’s Guide to Cost Per Acquisition (CPA)
Hubspot
MAY 9, 2019
In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. Read on to learn more about what exactly it is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad copy.
Let's personalize your content