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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

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But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. Sign Up” manages to have the lowest CTR and highest CPC and CPL.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

You’re aiming to engage, inform, and ultimately, convert. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

This blog will serve as a comprehensive guide for marketers who want to know more about the cost of running Facebook Ads in the Philippines and the factors that affect its price. Ad relevance and quality Facebook prioritizes ads that provide a positive user experience, so higher-quality ads often come with lower advertising costs.

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Accurate keywords are essential in contextual targeting

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If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics.

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Geotargeting in the cookieless world

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Geotargeted marketing also lets brands identify and target consumers based on certain demographics and behavior aside from just location. However, geofencing marketing reaches a large audience based on their location whereas geo-based targeting reaches a smaller audience based on their location, demographics, behaviors, interests, and more.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

It is quite a vague number compared to engagement, but it still keeps you informed about your potential audience size. Like engagement, you can see the overall reach of your posts, along with the median post reach per media type and content format, under the “Content Overview” section. Where Can You Track It?

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3 Potential Benefits of Facebook Insights for Building Products Marketers

Navigate the Channel

With Facebook Insights, marketers can gather data on their audience demographics, post reach, engagement metrics, and more. By accessing audience demographics such as age, gender, location, and interests, marketers can gain a deeper understanding of their target market. Can Facebook Insights be used for advertising on Facebook?