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Choosing the Right Marketing Copywriter for Your Business: Key Traits to Look For

ClearVoice

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Not so fast. Thankfully, we have you covered.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

Legal and ethical concerns cannot be overlooked. The best approach is to use artificial intelligence to assist human copywriters rather than replace them entirely. In addition to lacking quality and consistency, content that is compiled from multiple sources can violate Google’s “stitching and combining content” guidelines.

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The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know

Content Standard

And journalistic best practice is to cite AI’s contribution in bylines to remain ethically transparent. Copywriting for promotions, ads, and CTAs: For Example: Asking AI to read a specific piece of text or a combination of text and data and, from there, generate ad copy, promotional copy, or CTAs suggestions.

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A B2B Copywriter’s Top 5 Tools for ABM

The ABM Agency

Translation: You need to have a B2B copywriter who wields their sentences craftily to keep a prospective account engaged and hooked. With over 250 grammar rules, this helpful tool provides a thorough analysis of your documents, assisting you in reaching your fullest potential as a B2B copywriter. But how does it work?

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. In a recent edition of our newsletter Litmus Weekly , we used generative AI to assist with email copywriting.

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Ackerman points to an imaginary brand whose newsletter is typically light, fun, and funny. If you are a B2B or an academic newsletter, your audience is much more receptive to even a tenth grade.

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7 Key Characteristics of Compelling B2B Marketing Copy

Circle Studio

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. And never lose sight of ethical considerations and being authentic along the way—making sure copy isn’t misleading and that it is staying true to your firm’s brand. Includes a call to action.