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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. percent of time expected to be spent on video during 2023, and reaching 60.1 MediaPost From Mad Men to machines?

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Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

Being able to automatically receive reports on copyright infringement protects content creators. Many content creators with their own sites feature a copyright notice front and center as a warning.) For example, one person may own the Instagram market. Someone else may push out LinkedIn pieces that generate tons of commentary.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

ZoomInfo CEO Henry Schuck highlighted on LinkedIn how valuable this information would be to those working in M&A. 19, 2023, T-Mobile revealed that someone had hacked into their systems and accessed personal data affecting 37 million customers. T-Mobile Data Breaches On Jan.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns. Avoid publishing AI content without a solid editor juicing it up and adding opinion, humor, and personality.

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Want Better Answers From Generative AI? Write Better Prompts.

Salesforce Marketing Cloud

With the rise in popularity of GAI tools for personal and business use, good prompt engineering skills can help with your queries. And you can get super creative — even asking the GAI product to reply as someone well known, like Albert Einstein, to get a response from that person’s point of view. Give that information as well.

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Marketing leaders, are you actually ready for AI?

Martech

One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) That could be a good thing if it assists with personalization but a bad thing if it is used to create multiple versions of essentially the same content, which in turn is used to bombard prospects and customers. If so, how and when?

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Ideally, these people should be aligned with the personality of your buyers. However, YouTube or LinkedIn users prefer slightly longer form content. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content. Being the person to answer people’s questions is extremely valuable.