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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. All-human was original, reducing the risk of plagiarism or copyright infringement. We need to solve the problem now. Buckle up for the ride!

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Download the Executive Snapshot of This Article Option 1: Public Generative AI Tools Public tools, such as ChatGPT and Google’s Bard, provide open access to pre-trained generative AI models. This can help businesses meet their content creation demands efficiently. Let’s dive in.

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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. Artificial intelligence tools are only as good as the information they are trained on. This infringes on copyright laws and can open companies up to claims of plagiarism.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Genuine concerns about unintentionally exposing private customer data, infringing copyright, or violating data regulatory compliance requirements raise a lot of questions.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI.