Martech

JANUARY 19, 2024

OpenAI and Microsoft are now being sued by the New York Times for training its AI machines using Times content. The issue is that Open AI and Microsoft used copyrighted content owned by the Times, without paying for the rights to use it. Many believe that the output of this lawsuit could decide the fate of AI.

Marketing AI 102

Marketing AI Rules Copyright Generation 102

Martech

MAY 19, 2023

They use underlying technologies like GPT (Generative Pre-trained Transformer, used for text generation) or Stable Diffusion (used for image generation). They are trained on specific or more general sets of data and information. That, combined with the materials that the tools are “trained” on, determines the quality of the output.

Marketing AI 143

Marketing AI Marketing Qualified Leads Generation Copyright 143

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content.

Marketing AI 132

Marketing AI Paid Search Agency Trends Copyright 132

Animalz blog

APRIL 18, 2023

Risk of copyright infringement and legal challenges. Generative AI has already created a host of questions that need to be answered: Is it ethical (or legal) to use scraped website data to train an AI model? Should artists be compensated for their role in building training data? Lack of copyright protection.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Content Standard

AUGUST 21, 2023

Download the Executive Snapshot of This Article Option 1: Public Generative AI Tools Public tools, such as ChatGPT and Google’s Bard, provide open access to pre-trained generative AI models. First, because models may have been trained on others’ copyrighted material. Let’s dive in.

Enterprise Management 91

Enterprise Management Budget Programs Generation Copyright 91

Marketri

JANUARY 29, 2024

And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. All-human was original, reducing the risk of plagiarism or copyright infringement. We need to solve the problem now.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Marketing Insider Group

APRIL 5, 2023

Copyright Office. Research and Analyze Relevant Content Marketing Trends : Advancements in AI are happening at lightning speed — to the degree that there’s been a call for a 6-month moratorium on training AI systems more powerful than GPT-4. What is Authenticity?

Marketing AI 341

Marketing AI Lead Ranking Lead Scoring Copyright 341

Martech

SEPTEMBER 22, 2023

In addition to the risks embedded in relying on what is essentially unconscious and amoral “intelligence,” users also face the very real prospects that copyright and privacy issues could mortally wound large language models (LLMs) like ChatGPT. LLMs have already been trained on inconceivably large datasets.

Marketing AI 121

Marketing AI Generation Gartner Telemarketing 121

Valasys

AUGUST 2, 2023

Kelly McKernan, a watercolor and acrylic illustrator from Tennessee, was shocked to discover that her artwork had been used to train an AI system when she came across a website called “Have I Been Trained.” This lawsuit joins a growing number of legal actions taken against AI firms regarding copyright issues.

Copyright 52

Copyright Training Act-On Opinions 52

Trade Press Services Newsletter

AUGUST 3, 2023

Artificial intelligence tools are only as good as the information they are trained on. This infringes on copyright laws and can open companies up to claims of plagiarism. Here are reasons to think carefully before jumping on the AI content-creation bandwagon. AI-generated copy can be inaccurate.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Sprout Social

SEPTEMBER 26, 2023

To gain a deeper understanding of this issue, it is important to delve into the mechanics of AI tools powered by generative pre-trained models (GPT). These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork.

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

Martech

JULY 14, 2023

Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. Review and edit With AI tools and humans AI models only regurgitate the information they receive from the internet or whatever other training data has been provided. The reason is ChatGPT has trained itself by using copyrighted material.

Marketing AI 88

Marketing AI Practices Tools Copyright 88

Salesforce Marketing Cloud

MARCH 4, 2024

Genuine concerns about unintentionally exposing private customer data, infringing copyright, or violating data regulatory compliance requirements raise a lot of questions. Every employee can be a prompt engineer – this training will maximize the potential benefit of AI while helping people work more efficiently.

Trends 116

Trends Work Management Business Forrester 116

Content Standard

SEPTEMBER 19, 2023

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They are cloud-based platforms that allow users to interface with pre-trained AI models directly in an unstructured environment. The origin and originality of content.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Sprout Social

AUGUST 21, 2023

Comments like these just scratch the surface of ethical concerns across industries, but the top issues for marketers include: job security, privacy, bias and discrimination, misinformation and disinformation, and intellectual property/copyright issues, which we’ll dive into detail in the next section.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Martech

DECEMBER 20, 2023

They also help you avoid security issues with restricted and copyrighted assets. Train both new and experienced users Training is always prioritized when a new DAM is launched, and rightfully so. Users at all levels must be properly trained in the functionality of the DAM and the workflows and processes that surround it.

Practices 107

Practices Best Practices Training Guidelines 107

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. There’s not much independent auditing happening, anyway.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Martech

JULY 13, 2023

The agency has opened a probe into OpenAI and ChatGPT with a 20-page letter seeking the answers to many questions concerning the training of its large language models and use of personal data. Been using this private property to train its AI technology, including its chatbot, Bard. FTC sends a 20-page letter. Why we care.

Marketing AI 75

Marketing AI Generation Copyright Marketing Proposals 75

Martech

MAY 15, 2023

Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers.

Enterprise Management 79

Enterprise Management Marketing Automation Services Marketing AI Marketing Management 79

Valasys

AUGUST 9, 2023

9th August, New Jersey: In response to mounting concerns and backlash, Zoom has taken swift action to update its terms of service, vehemently denying any unauthorized training of its artificial intelligence (AI) on customer calls.

Privacy 52

Privacy Privacy Policies Copyright Ethics 52

Marketing Insider Group

DECEMBER 16, 2020

Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not. Avoid a content marketing train wreck! Two measurable tricks to this approach are consistency and relevance, both of which prove ROI almost immediately. That’s where a content marketing program could come in handy.

Paid Search Agency 287

Paid Search Agency Content Marketing Planning Budget Programs 287

Marketing Insider Group

MAY 3, 2023

We have guidance, training, and plagiarism checking tools in place to ensure our content is 100% original, human-generated, authentic , and written based on client needs. As a result, agencies like ours cannot create content using AI for clients, as our contracts require us to create bespoke content that is owned by our clients.

Marketing AI 277

Marketing AI Webinar Metrics Content Marketing Planning 277

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Responsible AI practices should eliminate biases that are inherent to the models on which their systems are trained.

Marketing AI 76

Marketing AI Email Marketing Practices Lead Ranking 76

Martech

MARCH 14, 2023

Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing. It’s trained to predict the content of an answer without evaluating its basis. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025.

Marketing AI 125

Marketing AI Enterprise Management Paid Search Agency Work Management 125

Brandpoint

FEBRUARY 13, 2023

The big issues are copyright and IP infringement. There is pending litigation on this subject that could create precedent on the broader topic of AI and copyright ownership. Further, it appears that you would have a difficult time under current law securing any copyright protection for AI-generated works.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Valasys

AUGUST 8, 2023

Notwithstanding the anticipation surrounding GPT-5, OpenAI CEO Sam Altman tempered expectations by revealing that the company is far from commencing GPT-5’s training. Altman cited the need for comprehensive safety audits as a prerequisite before embarking on the next training phase.

Copyright 52

Copyright Privacy Class Training 52

Hubspot

JUNE 10, 2013

As a result, we usually either purchase stock photos or use images sourced from sites like Flickr licensed under Creative Commons, which is a nonprofit offering easy-to-use copyright licenses that make it easy for people to give permission for others to share and use their creative work. The Problems With Copyright Law and the Web.

Copyright 28

Copyright Training Creativity Internet Marketing 28

Salesforce Marketing Cloud

JANUARY 22, 2024

It’s important to cite and reference external content generously so that you maintain ethical standards and practices to avoid copyright infringement. AI content generation tools can be trained on brand voice-and-tone guidelines, but they can’t pick up on the nuances. Review the voice and tone. Add a disclosure.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Webbiquity

FEBRUARY 13, 2018

Finally, plan to invest part of that budget in staff training as well. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production.

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

ClearVoice

AUGUST 4, 2023

Most copyright laws in the US and elsewhere center on the premise of human authorship. This was mostly because it remained ambiguous whether the generated content constituted a copyright violation. Plaintiffs allege the tools infringed on the rights of millions of artists by training theirs on web-scraped images.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Salesforce Marketing Cloud

MAY 12, 2023

Most countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,” said Danielle Gilliam-Moore, director, global public policy at Salesforce. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

Marketing AI 52

Marketing AI Generation Copyright Business 52

ScanmarQED

OCTOBER 25, 2023

A reliance o n the past ChatGPT, the well-known AI language model, leverages pre-existing data to train its models. This depiction it would seem – current AI technology not controlled by the paranormal – is limited by the knowledge it has been presented with and the experience it has been shown (much like MMM trained on past data).

Copyright 59

Copyright Allocation Barriers Training 59

Spiralytics

JUNE 11, 2023

Many argue that it’s the first viral AI-generated song , receiving over 230,000 views on YouTube and 625,000 streams on Spotify before copyright strikes from Universal Music Group—the artists’ label—took it down. These instances put into question whether or not artists and content creators should copyright their voices.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Salesforce Marketing Cloud

MAY 24, 2023

The main takeaway To get the most out of GAI and the generative pre-trained transformer (GPT) models that produce its conversational language, practice prompt engineering. Be careful of any copyright concerns and confirm that what GAI products give you isn’t plagiarized from another source.

Generation 98

Generation Work Management Copyright Social Media 98

Convince & Convert

JULY 20, 2015

” Ryan finds that a large part of his job is training and providing guidance on social media as things rapidly change. Social Media Could Change Copyright Law. Copyright and piracy issues have come to the front and center in social media.”Technologies

Social Media 144

Social Media Media Copyright Skype 144

Salesforce Marketing Cloud

SEPTEMBER 12, 2023

Financial information , such as credit card details, bank account information, and passwords Intellectual property, which includes patents, copyrighted materials, designs, and specifications. You can then use the masked database copy for software development, testing or to train others outside your organization without risking data breaches.

Practices 72

Practices Best Practices Phishing Privacy 72