What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started
Salesforce Marketing Cloud
MAY 3, 2024
That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). No matter how many visitors you attract to your digital storefront, website traffic is only half the battle.
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