Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

And when they arise, companies can either build positive or negative bonds with stakeholders that will long outlast a crisis and will determine their future. Being prepared and communicative is essential during a time of crisis.

7 ways to stay happy all day long

Biznology

Make contingency plans for potential challenges: Are you worried about what could go wrong today? Give a compliment or send a thank you: There is something to be said about spreading positivity. Before you think that this is a sappy motivational post, don’t worry: it’s not.

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The emerging challenges for managing brand risk

Biznology

Today it is almost impossible to avoid taking a position on many political and socio-economic issues, especially with social media ready to spread news (and sometimes distort content) overnight. This exacerbates extreme positions.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Tweaking it to maximize conversations will positively affect the ROI of your entire B2B marketing efforts.

Business Pulse Check Survey: Challenges, Wins & Best Practices From The Past Week

Heinz Marketing

Rethinking positioning of services and value propositions, i.e. sharpening product-market fit. Planning for contingencies amidst ever-changing variables and possible outcomes. Investing in brand (positioning and outward-facing messages) amidst the re-calibration.

How to Maintain the Cash Flow to Run a Business Successfully?

Altitude Branding

To maintain positive cash flow, the ratio between the gross working capital and current liabilities must be greater than 1. Consider your current financial situation and contingencies together to decide on such a payable date.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017.

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Lessons From a Crisis: 6 Essential Actions for Business Leaders

Heinz Marketing

Now’s the time to think ahead, discuss contingencies, evangelize preparedness so when/if the time comes you can take decisive action and the team will understand their role. By Maria Geokezas , VP of Client Services at Heinz Marketing.

11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. The more proactive you can be in strengthening your digital marketing campaigns, the better positioned you will be for future contingencies.

How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak

Belkins

Since the effects of the outbreak and its nature are still being studied and new information keeps coming in day by day, it takes not one but many steps to secure your position and find your way through the crisis. Working on the contingency plan and stress-testing to evaluate your financial preparedness. We can talk all we want about contingency plans and etc., Force-majeures are always mentioned in contracts and agreements.

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event. Authored by Robin Maylone and Kara Jensen.

Improve Your Ability to Anticipate the Pitch- What’s Your Edge?

Measure Up Marketing

Each of these pitches has a slightly different velocity, trajectory, movement, hand position, wrist position and/or arm angle. Include clear contingencies if another scenario—or one that hasn’t been imagined—begins to emerge instead.

Which Organizational Structure is Better for Your Business?

Hatchbuck

The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. The hierarchical structure can be organized based on a variety of positions in a company involving: Function.

Inequality of pay undermining trust in CEOs and corporate brands

Biznology

There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs.

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9 Ways to Increase Landing Page Conversions

PureB2B

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Tweaking it to maximize conversations will positively affect the ROI of your entire B2B marketing efforts.

Demand Generation at Scale – Content is King, Distribution is Queen, Syndication is the Ace

Metadata

If the content positions you as a thought leader and adds value, then it is relevant to anyone, across all segments, even closed-lost deals. If content is king, then thought leadership is the kingmaker.

Are Your Internal Comms Doing Enough for Your Brand?

Contently

It was just a part of the culture and it radiated positivity in an otherwise difficult work environment. Do you have a contingency plan if a new initiative goes off the rails?

Surviving COVID 19: A Letter From GreenRope's CEO, Lars Helgeson

GreenRope

As the CEO of a small software company, I’m in the same position that many managers and leaders are in – to make decisions that: Create a safe working environment. Think about the contingencies, no matter how extreme. Dear Business Leaders: Don't F ing Panic.

Dear Business Leaders: Don't F ing Panic

GreenRope

As the CEO of a small software company, I’m in the same position that many managers and leaders are in – to make decisions that: · Create a safe working environment. · Think about the contingencies, no matter how extreme.

Price Matching Pros and Cons for Online Retailers

Webbiquity

But you need to evaluate your brand and market position carefully before deciding this is the marketing strategy for you. Most businesses that offer price matching have entire departments dedicated to price matching contingency issues. Guest post by Alex Walker.

How To Optimize your Outreach Sequences

Outreach

Outreach Amplify's machine learning can help by automatically classifying email replies into positive or negative replies, which provides significantly more insight into next steps than simple vanity metrics like open and reply rates.

The Essential M&A Checklist

Hinge Marketing

Once you’ve identified the major risks, develop realistic contingency plans to handle each of them. Key Messages —Begin by identifying each audience’s likely objections, then craft messages that overcome those objections and lay out a positive vision of the future.

Marketer Showcase: Carolina Alves of Aggreko

NetLine

We position ourselves as experts in each one of the industries we attend, and that’s why creating relevant and targeted content is crucial. The piece of content that got the most downloads this year was an eBook called “Contingency Planning 101”.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

The type of content you create is contingent on your goals. You attain this status through the creation of in-depth content, speaking engagements, and the way you position yourself on social media -- all of which blurs the lines between PR and content marketing.

PR 229

Planning for ABM? Avoid These Common Challenges

PureB2B

Once you get used to the process and start seeing positive results, you can begin to extend ABM implementation to the rest of your accounts. Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world.

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3 Things a CMO Can Learn From a Championship Team

Modern Marketing

As a leader you need to know that your ultimate success is contingent on you putting your teams in the best possible position for success. Being a marketer as well as a journalist I am always looking for story lines.

CMO 161

Marketing in the Age of Uncertainty

Hinge Marketing

Many firms also add a contingency (often 10% of the yearly budget) as a way to plan for as yet unknown adjustments. You need to be in a position to tell your prospective client what they should be worried about. Second, it has a positive impact on your brand.

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Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

A more positive conclusion is it’s still possible to build a completely AI-driven marketing process but it’s going to be harder than we thought. That, in itself, is a contingency to plan for.

Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

However, not all earned media is positive. Have a contingency plan ready to go: Identify a public relations firm and a lawyer whom you can call to help manage the crisis. Most importantly, set your firm up for success and build a public reputation that is overwhelmingly positive.

How B2B is Using AI

Navigate the Channel

Technology has improved to the point that AI can tell the difference between a positive and negative comment. Your sales are no longer contingent on the individuals that you employ, which is a great advantage to have.

4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

Regular tracking and reporting of key marketing metrics helps puts firms in a better position to know what works and what doesn’t. But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. In professional services, business growth is closely correlated to the composition of marketing skills within a firm.

Decipher Your Audience’s Visual Language with Image Analysis

Brandwatch Marketing

If a large contingent of your regular audience is teens or younger age groups, you can also use image analysis to understand general perception. With it, they know that her 12 million followers now also have a positive association with the brand.

How to Develop a Successful Marketing Mix Strategy [+ Templates]

Hubspot

Price speaks to positioning in the market, the speed at which you want to penetrate your market, and your company's revenue goals and profit margin. The success of your marketing work is first and foremost contingent on your product.

SWOT Analysis for Your Business and Content Marketing

ClearVoice

Your SWOT analysis is a balance sheet of your strategic position right now.”. And include positive attributes that are unique to your team or organization. Recognized body-positive trainer. Collaboration with body-positive businesses, influencers. What is SWOT analysis?

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Are Your Internal Comms Doing Enough for Your Brand?

Contently

It was just a part of the culture and it radiated positivity in an otherwise difficult work environment. Do you have a contingency plan if a new initiative goes off the rails? Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey.

Brexit 2020: What Are Marketers Doing to Prepare?

Martech Advisor

Knowing it can have a significant impact on marketing budgets, marketers should have started formulating contingency plans to adjust their marketing strategy in case of an eventuality. But, the long term outlook is positive.