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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
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How to Make a Splash with a New-to-the-World Website

Webbiquity

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 91
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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 88
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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered

Launch Marketing

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 74
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Six Tips for Using A/B Testing to Transform Your Marketing Messaging

Trade Press Services Newsletter

It can be used to evaluate anything from email copy to website content. Consider where your audience engages with your content and how they might react to different versions of your message. The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services.

Tips 130
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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns. If your creative talks about a download you would be hard pressed to get most searchers to fill out a contact form. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120