PureB2B

APRIL 26, 2022

The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns. Given that buyers spend a whole quarter or more looking into various solutions, the content you provide during this phase is crucial.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Vidyard

NOVEMBER 21, 2018

.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Content, in all its forms, is big.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. What Is 10x Content? 10x Content Origins.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Here are several impressive video marketing stats : 86% of businesses use video for marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Business Brainz

OCTOBER 14, 2021

Today, buyer personas are an essential component of any successful marketing strategy. Businesses that are adopting buyer persona strategies have significantly better results in terms of ROI, and of course, developing a better understanding of their customers. Why create a buyer persona? Click here.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Hubspot

MAY 12, 2020

To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020. 36 Account-Based Marketing Stats to Know in 2020. General ABM Stats. The most common measurement of success for content marketing programs is Total Sales.

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. 43% of teens feel pressure to only post content that makes them "look good" to their friends. (

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Business Brainz

OCTOBER 14, 2021

Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Businesses that are adopting buyer persona strategies have significantly better results in terms of ROI, and of course, developing a better understanding of their customers.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Marketing Insider Group

SEPTEMBER 16, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 193

Relevance Research Opinions Content 193

Sprout Social

AUGUST 19, 2021

If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. The Body Shop’s eye-catching and vibrant imagery aligns with its content strategy, making their stores feel more like a social feed.

Stats 133

Stats Examples Tips Top of Funnel 133

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. Are they sharing those videos and your other content? Want to improve the customer experience with content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Creating optimized, quality content consistently is the way to win with SEO. Let’s look at some stats from Brightedge Research. Organic SEO rankings rise because of content marketing. Commit to Content Marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Kapost

AUGUST 30, 2016

Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. And even if organizations start with all the best information as a starting point, buyer personas are estimated “best guesses.”

Buyer Personas 59

Buyer Personas Optimization Tips Ideal Customer Profiles 59

BOP Design

JUNE 29, 2022

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive. What resources/experts do you have to create the content?

Marketing & Strategy 89

Marketing & Strategy B2B Content Privacy 89

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Forbes) 93% of online experiences start with a search engine.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. Content Management System Marketing automation also means your competitors are pumping out content constantly. Image Source 2.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Enablement practitioners, you are the solution to this content chaos. With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Now let’s dig deeper.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. If this doesn’t concern you as a B2B content marketer, it should. B2B content is plentiful. Just not content that’s meaningful, provocative, or forward-thinking. Provocation Report) No wonder content doesn’t resonate.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

DivvyHQ

MAY 26, 2019

Content marketing could be considered an endurance sport. The content you create has to be constantly flowing to help you reach your goals of attracting and engaging your audience. If you are just beginning to consider how to leverage content automation for your brand, you may be intimidated and overwhelmed. First, Some Stats.

Automation 101

Automation Work Management Content Marketing Marketing Management 101

Marketing Insider Group

NOVEMBER 30, 2022

1 Do these stats place your brand behind the eight ball or ahead of the game? Once you have defined buyer personas, digital personalization gives you the ability to connect with customers, anticipate their needs, and build long-lasting business relationships. Digital personalization sets out to avoid this common mistake.

Trends 167

Trends Personalization Marketing AI SWOT 167

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. Buzzsumo allows you to compare two or more Facebook pages and their content performance, side by side. Which hashtags are they using? Who are they listening to?

Social Media 107

Social Media Advertisements Advertising Tools 107

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Strategic-IC

NOVEMBER 10, 2020

It's the combination and range of activities from advertising, direct mail, calls, emails, content - all centered around the ideal set of accounts that you believe has the need for your solution. I say “Smarketing” because ABM is all about focusing on the right accounts in collaboration with sales. ABM is not a solo activity.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Contently

OCTOBER 3, 2017

Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company. Reviewing content from the last two or three years is a better bet. Map content to your marketing infrastructure.

Top of Funnel 144

Top of Funnel Content Tagging Eye-Tracking 144

Hubspot

DECEMBER 28, 2016

Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working.

Top of Funnel 96

Top of Funnel Paid Search Agency Sales Qualified Leads Companies 96

ClearVoice

APRIL 28, 2020

It’s an encouraging saying that gets thrown around a lot with content marketers. It means seeing how all of your content is working together inside the greater content marketing hierarchy , which includes 11 content levels. From core content at the top of the hierarchy down to content elements, everything is connected.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

PureB2B

SEPTEMBER 5, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 62

Relevance Research Content Opinions 62

Bound360

OCTOBER 27, 2017

On the B2B Growth Podcast with Jonathan Green and James Carbary, Nick talks about the shift from product centricity to persona centricity and what it means for marketers. On October 2, 2017, Get Smart Content rebranded to Bound. Again, moving from product centricity to persona centricity, especially for B2B marketers.

Product 40

Product Marketing Management Top of Funnel Marketing Automation Services 40

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Must Read: MQL to SQL Conversion Rate Leads can be classified into 3 types: Marketing Qualified Leads (MQLs): These leads have shown interest through website visits, content downloads, or email engagement.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Inbox Insight

APRIL 14, 2023

Sales and Marketing alignment is crucial as it enables sales teams to understand the origin of MQLs in terms of their interaction with content and entry channels, providing a clearer picture of the customer journey and funnel stage in order to optimize their conversion strategy. Remember that your ICP is not the same as your buyer persona.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96