When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. What Is a Landing Page Really?

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

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How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. You can pay for traffic to your landing pages.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

8 Quick Tips to Help Increase Your Landing Page Conversion Rate

Hubspot

Your business can always benefit from high converting landing pages. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. 8) Relevance.

How to Write Irresistible Landing Page Copy [Free Ebook]

Hubspot

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily

Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. So why not try it on your landing pages?

6 Things Your Landing Pages Should (And Should Not) Include

EMagine B2B Blog

So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page.

Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

Hubspot

You know, like that time you realized if you had only done one more thing to your landing page, you''d get 30% more leads. That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. 5) Your landing page isn''t ready for mobile.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages.

The Secret to B2B Landing Page Construction: Foundation and Framing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. A landing page is a website page specifically designed to convert visitors to leads.

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Landing Page Optimization. Content That Converts.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Landing Page Optimization. Content That Converts.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy. Website Content Strategy. Does my content focus on solving business problems?

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy. Website Content Strategy. Does my content focus on solving business problems?

Your 12-Point Checklist for Mobile-Optimized Landing Pages

Hubspot

So as a lead generating inbound marketer, you must master optimizing your landing pages for mobile marketing, too. 12 Things to Remember When Creating a Mobile-Optimized Landing Page. Write your landing page copy, then cut it in half.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

What Kind of “Door” Does Your Landing Page Represent?

ActiveDEMAND

What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. Determine the specific content you want to deliver to each persona.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.

How Landing Pages Are Like Having Your Own NSA For B2B Marketing

The Forward Observer

Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales. Just as the NSA collects information, so do landing pages. That’s why landing pages play such a vital role in B2B marketing.

Top 10 Demand Generation Resolutions for 2014

The Point

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Improve segmentation to increase relevancy and email performance.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? How is a content marketer supposed to keep up with that kind of change?

What Schools Should Ask on Landing Page Forms

Hubspot

To capture this data, you’ll need to ask the right questions on your landing page forms. You also want to ask questions that will help you target prospective students with the most relevant content. Having the right form fields on your landing pages is a win-win.

Are LinkedIn Groups experiencing a crisis?

Biznology

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Become an active participant by sharing regular, relevant posts with your groups.

Behind the scenes at VerticalResponse: Building Landing Pages to help businesses build revenue

Vertical Response

In case you haven’t heard, VerticalResponse has just launched one of its most exciting new features: the ability to easily create and publish landing pages to help your business generate leads and sales. Much as we did with our inside look at our easy-to-use email editor , we’re pulling back the curtain with a behind-the-scenes look at the development of VerticalResponse’s Landing Page creator, from vision to launch.

Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Ultimately, more information will result in better decision-making when it comes to content creation and promotion. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

Hubspot

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.

How to use Instagram marketing to get new leads for your business

Biznology

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos.

10 Content Creation Mistakes That Make Me Crazy

Act-On

What are most content marketers doing for 2017? Creating more content. Here are ten of the most common content marketing mistakes I see: 1. Most of the content being shared hasn’t been read by the people sharing it. Would you do it if you knew the right headline could triple or quadruple how many people read your content? We talk a lot about personas in content marketing, and there’s a reason. It comes down to relevancy.

5 Ways To Boost Conversions On Your B2B Landing Page

Golden Spiral

Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. Landing pages are an essential component of a successful inbound marketing strategy.

Should PPC and SEO campaigns have different landing pages?

Biznology

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing? So, it is in fact quite normal for large search campaigns to use different landing pages for paid and organic. Paid search needs relevance.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. Add a Subscribe Button to Landing Pages.

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The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? Does the anatomy of your landing pages include all of the following crucial elements?

16 Reasons Why People Leave Your Website

Hubspot

2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Today’s digital-savvy customers prefer to choose how and when they consume online content.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. Is this a content-focused or promotional email?

5 Best Practices You Can Borrow From This Email Campaign

The Point

a direct link) has numerous benefits, notably that it helps enforce valid email information and makes the offer content more easily accessible at a later date. Lead nurturing will always be more effective when it’s targeted, personalized, and relevant.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

That’s just one entire category of searches that should, rightfully, be removed from any relevant analysis. direct searchers to landing pages that may be very difficult to optimize organically (e.g., pages with a conversion form and limited content).

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