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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Help your reader out and link to that great content!

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Expert SEO Guides, Tips and Tricks. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics.

Trending Sources

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot.

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9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Content sounds like it was written by an SEO expert from 1999. Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., page load speed) and content freshness.

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9 Essential Tips for Researching Your Next Content Campaign

SnapApp

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. .

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty.

11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). Here are 11 tips and tools to jump-start your SEO. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text.

3 Incredibly Easy Ideas To Get Customers To Pay For Content

B2B Marketing Insider

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! What The Content Marketing and Relationship Currency Facts Tell Us.

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

Regardless, here’s a list of 50 statistics that come from the misalignment between these two groups: 50% of sales time is wasted on unproductive prospecting ( 101 B2B Marketing and Sales Tips from The B2B Lead). 60-70% of B2B content created is never used. Content Marketing Institute ).

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

A great way to test out where you are is to try a tool like Marketing Grader , which evaluates your lead generation sources (like landing pages and CTAs), and then provides feedback on ways to improve your existing content. Optimizing your website to generate leads is a no-brainer.

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10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Tips On How to Use LinkedIn for Better Lead Generation.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.

Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. How can you figure out these micro-moments and design your content to meet prospects’ intent?

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. Deploying online content effectively to support account-based marketing is just the tip of the iceberg.

6 Different Types of Buyer Journey Maps

Kapost

According to Forrester, 74% of buyers do more than half their research online before making an offline purchase, and the Corporate Executive Board reports that 57% of executives reach a decision before they contact sales. Other Tips for Creating a Buyer Journey.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email.

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40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11.

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25 Jetsetters Share Tricks for Making Business Travel Less Painful

Hubspot

These are their top tips for navigating travel -- whether for business or pleasure -- like a pro. For all of their tips, check out this SlideShare or read on for some of the highlights.). 25 Travel Tips From the Busiest Business Travelers from. HubSpot.

Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." "Ch-ch-ch-ch-changes."

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. Tweak Content to Cater to Each Persona.

Lead Change and Transform Communications with Nurture Marketing

Fathom

Take these statistics courtesy of Hubspot as proof—though they’re just the tip of the iceberg: Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Forrester Research ). The times, they are a changin’.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Blog Create a blog for the conference and source content from speakers and attendees. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are.

Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities

Hubspot

10 Tips for Maximizing Your Business' Output. If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. You could even take a page out of HubSpot's book and give them away for free! 4) Transcribe Your Video Content.

Marketing Automation Catching On Fire

The Effective Marketer

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Mike is the CMO at HubSpot in Boston, a marketing software company.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

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Who Exactly Uses Twitter and Other Marketing Stories of the Week

Hubspot

By the way: HubSpot's Dharmesh Shah and SEOmoz's Rand Fishkin are hosting a webinar together on August 20! From Forrester. It's a scorcher out there -- well, it is here in Boston, anyway.

How to Diagnose and Repair Rotten Lead Nurturing Workflows

Hubspot

Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Source #4: Content Quality and Freshness.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me?

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

Much has been written about content marketing from the delivery side. For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge.

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together. But when you produce content that surprises, informs and delights, you don’t have to market it.