ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Content produced in collaboration with Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 112

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 112

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. But now, owing to increasingly sophisticated procurement teams with troves of data, companies can readily define solutions themselves.” .

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Forrester Content Marketing 100

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Madison Logic

NOVEMBER 30, 2023

We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. More focus on brand-building efforts establishes more familiarity and awareness of the solution.

Demand 52

Demand Brand Identity Branding Work Management 52

Heinz Marketing

MARCH 7, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! It is highly practical.

Urgency Marketing 103

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 103

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

SnapApp

JULY 11, 2017

They expect instant responses, on-demand solutions, and fast, free shipping. . Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. .

Buy 70

Buy Process B2B Peer-to-peer 70

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Create or have existing content that addresses pain points.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Madison Logic

OCTOBER 18, 2023

In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Create or have existing content that addresses pain points.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Tactic #1: Make Waves on LinkedIn. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Sales people wanted “air cover” - just a foot in the door so they could give their presentation.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Brandpoint

FEBRUARY 27, 2019

I still remember my orientation from one of my first B2B sales job s. I was essentially now head of marketing and sales for a B2B sales organization and my marketing tech stack consisted of a tele phone. Creating alignment can be the key factor if you wan t to improve the marketing and sales performance for your organization.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. People are the Regulators. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Table of Contents.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Leads should: Have enough money to afford your solution.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

ClearVoice

JULY 7, 2023

Understanding your buyer’s journey and pain points can help expedite the sales process and find new customers. The customer journey is the process every buyer goes through before choosing a product or service. So you can ensure your buyer’s journey doesn’t have gaps that cause leads to drop out of your funnel.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Martech

MARCH 30, 2023

It’s about generating great content and offering solutions that start a conversation and keep it going. It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Buyer’s journey : This is the process they use to make a buying decision.

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Expectations are everything. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: Forrester , 2021). Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

PureB2B

JULY 19, 2021

Also, prospects must be nurtured from the marketing funnel to the sales pipeline. You must understand their challenges or pain points to produce excellent goods or high-quality content that makes a mark. Generate Powerful and Relatable Content. The first to note when creating content is determining your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

Also, prospects must be nurtured from the marketing funnel to the sales pipeline. You must understand their challenges or pain points to produce excellent goods or high-quality content that makes a mark. Generate Powerful and Relatable Content. The first to note when creating content is determining your target audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. Whether you’re part of the 99% looking for solutions or eager to learn about the future of marketing technology, this episode has something for you.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Lake One

APRIL 18, 2023

Siloed Systems: As businesses hurried to become digital overnight, they turned to point solutions to solve specific problems. While grasping for point solutions got you through the pandemic, you might now have an inflated tech budget. Change Management Plan : Make sure to get all stakeholders on board.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. And of course, when a tactic is overdone, it’s often not done well. Gained in Translation.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. Sales teams want sales qualified leads (SQLs) who are ready to buy. Marketing managers want ads with high CTRs and conversion rates. Your target audience needs to be the same for both marketing and sales departments (and both ads and LPs).

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. President & CEO at Avtex Solutions, LLC. Program Manager @flipgrid. Managing Partner @bread_butterVC. Former @google @RiseofRest. Formerly @Google @YouTube.

Twitter 262

Twitter Startups Work Management Marketing Management 262

Vidyard

OCTOBER 8, 2020

Contents 1. Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Host, manage, and embed video—quickly. The process will look slightly different if you have a free Vidyard account.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Martech

OCTOBER 19, 2022

Traditional media ad buying is a time- and labor-intensive process. Table of contents What is programmatic advertising? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Because of the speed of the entire process it is referred to as Real-Time Bidding (RTB).

Advertising Agencies 118

Advertising Agencies Paid Content Cost Per Thousand Advertisements 118

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Golden Spiral

NOVEMBER 7, 2022

Google slashed their own marketing budget at the height of the pandemic. What other content (e.g., Amplify Your Best Performing Content. The content you highlighted above needs to be optimized and multiplied.Consider these efforts: Make sure every high-performing page has a conversion point. You’re not alone.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Vidyard

FEBRUARY 9, 2017

With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? As a Product Marketing Specialist at Vidyard I know the struggle of sales and marketing alignment first-hand. No matter what assets the marketing team creates, the sales organization will never be satisfied (and rightly so).

Video Marketing 50

Video Marketing Allocation Marketing Qualified Leads Distribution 50

Lake One

JUNE 6, 2023

Siloed Systems: As businesses hurried to become digital overnight, they turned to point solutions to solve specific problems. While grasping for point solutions got you through the pandemic, you might now have an inflated tech budget. Change Management Plan : Make sure to get all stakeholders on board.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52