DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 90

Training Content Marketing Content High Quality Lead 90

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Yeah, an AI copywriter can help with that. What is AI Copywriting?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Anyword

APRIL 12, 2022

Copywriters don’t just write interesting stuff – they often lead interesting lives as well. David Ogilvy (1911-1999) founded the Ogilvy advertising company and gave copywriters a lot to think about. . Ogilvy was also trained as a spy during World War Two. He became known for his excellence as a copywriter. Leo Burnett.

Copywriting 98

Copywriting Advertising Agencies Marketing AI Advertorials 98

Search Engine Journal

JUNE 1, 2022

Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect). The post 4 SEO Copywriting Tips For Sharper, More Effective Copy appeared first on Search Engine Journal.

Copywriting 108

Copywriting SEO Effectiveness Tips 108

Anyword

JULY 5, 2021

Copywriting has changed a lot over the years. Following the top copywriting blogs is a great way to keep track of the newest trends in writing, get inspired, and stay abreast (can we even write that?) Reading copywriting blogs is also a helpful way to see the formats, sentence structures, and other layout elements that are popular.

Copywriting 105

Copywriting Marketing AI Best Practices Blogger 105

Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 85

Copywriting Top of Funnel Conversion Work Management 85

Anyword

APRIL 21, 2022

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? Companies like OpenAI and Google have been able to build massive models that were trained on very large text data sets. Let’s dive in.

Marketing AI 98

Marketing AI Copywriting Cost Per Click Click Rate 98

ClearVoice

SEPTEMBER 8, 2022

One of the most rewarding is B2B copywriting. B2B copywriters tend to be some of the most prolific. They work with brands and organizations trying to appeal to business customers with content. However, getting started in B2B copywriting isn’t as simple as opening up your laptop and beginning to write.

Copywriting 52

Copywriting B2B Buyer Personas Paid Search Agency 52

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Level: Beginner. Type: Course.

Social Media 114

Social Media Training Course Resources 114

Trade Press Services Newsletter

AUGUST 3, 2023

As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception. With the ease and speed of AI writing tools, content creators everywhere are asking themselves, “Should I or shouldn’t I use AI to write my content?” Should Marketers Use Artificial Intelligence to Generate Content?

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Content Marketing Institute

JUNE 4, 2018

Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. Given the value of email and my experience testing what works better, here are eight email copywriting methods to help you successfully transform your prospects and leads into customers.

Copywriting 110

Copywriting Conversion Top of Funnel Urgency Marketing 110

Biznology

SEPTEMBER 12, 2016

Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” Even Steve Rayson, during an SEO Copywriting Certification training , said the best word count depends on the vertical. ” I hear you. Comment and let me know.

Buzz 80

Buzz Copywriting SEO Verticals 80

SmartBug Media

APRIL 25, 2023

Artificial intelligence (AI) has revolutionized many industries, and the field of content creation is no exception. With AI-powered copywriting tools becoming increasingly prevalent, businesses are exploring new ways to leverage this technology to streamline their content creation processes and improve messaging consistency.

Marketing AI 52

Marketing AI Copywriting Content User-Generated Content 52

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. The reward?

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Martech

MAY 23, 2024

But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier. Content is still king. And that’s where we come back to the conversation about HubSpot’s Content Hub.

Marketing AI 56

Marketing AI Budget Programs Thought Leadership Landing Pages 56

ConvertKit

MAY 14, 2019

All of that sounds well and good, but what about those “writer’s block” moments when you can’t seem to come up with new email content ideas? We want to help you build confidence to send value-packed emails to improve your email content creation. The preview text is typically pulled from the first few lines of your email content.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Her strong background in marketing and consumer campaigns also provides a solid footing for creating content that converts in any arena. . Training and development . Type of content: Blogs.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ConvertKit

MAY 14, 2019

All of that sounds well and good, but what about those “writer’s block” moments when you can’t seem to come up with new email content ideas? We want to help you build confidence to send value-packed emails to improve your email content creation. The preview text is typically pulled from the first few lines of your email content.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 116

Marketing AI Lead Ranking Generation Paid Search Agency 116

Biznology

DECEMBER 4, 2014

Outdated and incorrect SEO copywriting tactics. For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Here are seven of the most common SEO copywriting myths I still hear about: Keyphrase density.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Content Standard

AUGUST 21, 2023

With generative AI investments primarily focused on content creation and customer experience, CMOs have a major stake in identifying how generative AI technology will and won’t be integrated into the enterprise roadmap. These tools allow users to generate content through an unstructured, conversational interface.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Anyword

MARCH 24, 2022

Can artificial intelligence writers create high-quality content? There are plenty of situations where the technology can make life easier for content teams, or even take over entire processes from humans completely. These writers are trained to produce human-like language and have been designed to help with productivity.

Marketing AI 52

Marketing AI Copywriting Generation Landing Pages 52

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. and helps produce creative ideas to provide valuable and engaging content.

Marketing AI 131

Marketing AI Work Management Generation Marketing Automation Services 131

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies. MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . “I Whether it’s a click, a new signup or a purchase, my content helps visitors take an action.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Contently

JUNE 1, 2020

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Original content takes more time and effort, but it provides a meaningful payoff. In attempting to please everyone, travel content often pleases no one.

Content 217

Content Keywords SEO Copywriting 217

Anyword

JANUARY 20, 2022

The Approach Anyword created a twofold solution combining a deep understanding of Facebook’s algorithm with its powerful AI Copywriting tool that created high-performing copy in Ted Baker’s brand voice. When we look at the top ads created by Anyword from 2021, we see a 15% increase in CTR with copy created by the AI copywriting tool.

ROAS 98

ROAS Ads Generation Copywriting 98

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. Content access: Limited or lifetime?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Contently

APRIL 13, 2023

to understand how they could help me produce better content. A big one relates to the kind of content I write. (As For example, a prompt engineer can work directly via an API with GPT-3 or GPT-4 — the large language model from OpenAI on which ChatGPT is based — to train the model for a specific application.

Generation 195

Generation API Webinar Metrics FAQ 195

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. Especially within the realm of content marketing? GPT stands for Generative Pre-trained Transformer. What is ChatGPT?

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

BOP Design

SEPTEMBER 16, 2021

Read more: What to cut and what to keep in your content strategy. Work with an Experienced Copywriter. For B2B industries, many markets are highly specialized and require years of training and experience to become an expert. However, it’s unlikely any of them also have an advanced degree or experience in copywriting.

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Tips Allocation 115

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. Matt Heinz has built a successful demand gen agency on the shoulders of great content.

Resources 171

Resources Research B to B Advertising Agencies 171

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Lack of writing skill and training. Copywriting Help for SMEs. The question becomes: Should SMEs write technical sales materials?

SME 120

SME Copywriting Work Management Paid Search Agency 120