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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research.

SEO 217
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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. SEO will become more integrated with PR.

SEO 230
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Top Educational Resources for Content & SEO Team Alignment

Conductor

A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. On-Page SEO vs Off-Page SEO.

SEO 95
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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one.

SEO 167
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Capitalizing on Google’s Algorithm Adjustments for AI-Generated Content

FunnelEnvy

In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. In the AI era, they will do the same.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

9 black hat content marketing tactics to avoid. + Irrelevant keywords. + Keyword stuffing. + Duplicate content. + Scraping content. + The best SEO tactics are genuine efforts to create value. Search engine optimization is a key marketing strategy, but it’s only effective when done ethically.