Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? So how does that impact the way content marketers operate?

Rules 162

Rules Microsite Advertising Agencies Content Marketing 162

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. Don’t worry.

Enterprise Management 296

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 296

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. Content marketing isn’t stagnant.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. However, by no means should all content marketers seek to emulate them. It’s a start?”

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts.

Viral Marketing 51

Viral Marketing Analysis Opinions Creativity 51

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Content Standard

OCTOBER 16, 2018

With this much budget on the line, every content marketer knows how important it is to measure the results of their efforts, but knowing exactly which metrics to focus on can be perplexing. Metrics for Facebook Videos. The algorithms for Facebook versus YouTube are very different. The sweet spot? Ninety seconds.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

SEPTEMBER 22, 2016

That’s a big reason why GE Reports has become one of the most successful examples of content marketing. The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Periscope, Snapchat, Facebook Live.”

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Contently

JULY 23, 2018

After all, if you want journalists to write about your brand, you need to tell a good story about the interesting things your brand is does, or at the very least put out newsworthy research, entertaining campaigns, and other content into the world. And paid media isn’t likely to be successful if the content sucks.

Marketing Report 117

Marketing Report Content Marketing Business Content 117

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Contently

JULY 23, 2018

After all, if you want journalists to write about your brand, you need to tell a good story about the interesting things your brand is doing, or at the very least put out newsworthy research, entertaining campaigns, and other content into the world. And paid media isn’t likely to be successful if the content sucks.

Marketing Report 108

Marketing Report Content Marketing Business Content 108

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 91

Paid Content Paid Search Agency Social Media Social Marketing 91

Sprout Social

DECEMBER 2, 2020

Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? How to create a content marketing strategy. If you’re not creating content people want to see, it’s difficult to convince people to follow you. If you’re not creating content people want to see, it’s difficult to convince people to follow you.

Social Media 119

Social Media Media Viral Marketing Demographics 119

Optinmonster

FEBRUARY 21, 2024

These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above. Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

MARCH 29, 2023

When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. The ad highlighted Patagonia’s authentic commitment to sustainability — and went viral, to boot. At Marketing Insider Group, we make it our mission to help brands tell their stories through great content.

Storytelling 211

Storytelling Brand Identity Branding Paid Search Agency 211

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences?

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Content Standard

MAY 15, 2019

So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. Content plays a central role in retaining existing donors and growing a nonprofit’s primary revenue stream. Social media advocacy is a relatively low-cost, high-reward marketing channel for nonprofits.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Non-profits.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Real-time Reviews].

Trends 52

Trends Google Outgrow Content Marketing 52

Valasys

NOVEMBER 13, 2019

Marketers need to comprehend Content Marketing Tips to use when marketing on Reddit. Thus, Reddit is at per with other popular social media platforms such as Pinterest, Twitter & Facebook – particularly when it comes to drawing in a considerate number of prospects on the website.

Tips 51

Tips Planning Content Marketing Marketing Analytics Tools 51

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Related: How to Build Video Into Your Content Marketing Strategy. Why Video Rules the Content Marketing Roost. Related: 6 Examples of Perfect B2B Video Marketing. million words.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

ClearVoice

JANUARY 16, 2019

Despite our best efforts, sometimes major players like Google and Facebook change the rules on us and cause us to back up and reassess our efforts. The good news for you is that we’re here to help make sure you have access to the news you need to know as you make changes to your content strategy. Zuckerberg’s goal.

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Martech Advisor

APRIL 3, 2020

While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero. One factor is that not every B2B marketer is a Hemingway—not all our stories are that engaging. You can’t go after Fortune 500 clients using content marketing in a scalable fashion.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

KoMarketing Associates

JUNE 10, 2013

When it comes to content marketing, some would say finding the ultimate recipe for success is a little like putting together the right flavors and ingredients to make a meal. When cooking up your content marketing recipe, be sure to think ahead. The same holds true for effective content marketing campaigns.

Content Marketing 120

Content Marketing Planning Content Search Engine Marketing 120

ClickDimensions

SEPTEMBER 10, 2019

But they’re also ones that should set the stage for your audiences as they consume your content. That idea is the inspiration behind this year’s Content Marketing World theme – Amaze Your Audiences. The clip went viral, garnering more than 3.2 Stop trying to do and succeed at everything. Never stop.

Top of Funnel 53

Top of Funnel Content Marketing Content Viral Marketing 53

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. The ‘Must-Have’ Growth Hacking Ingredients Content Growth hacking is about having great content. So, to grow quickly you constantly need to be adding lots of good content.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

The Lead Agency

APRIL 14, 2024

They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Video on socials is a goldmine of data Whether it’s TikTok, Facebook, Reels or wherever else you target your customers, video gets you golden data. It’s the digital marketing dream.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62