Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. If this doesn’t concern you as a B2B content marketer, it should. B2B content is plentiful. Just not content that’s meaningful, provocative, or forward-thinking. appeared first on Marketing Interactions.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Marketing Insider Group

MAY 11, 2021

This is useful for upselling and cross-selling to current customers. 10 Practical Ways to Use Predictive Analytics in Marketing. Here are ten specific ways to use predictive analytics to enhance your marketing efforts to help grow your business moving forward. Distributing Targeted Content.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Marketing Interactions

OCTOBER 24, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. Let’s look at 4 content marketing challenges and how you can defeat them. Disappointing.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to. Corporate-centric messaging tends to default to product-centric marketing.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

ClearVoice

JULY 17, 2023

High-quality finance content marketing can help generate leads, build authority and convert users. Finance writing can not only sway readers to convert. Employing the right content marketing for financial institution tactics is vital. But staying on topic is vital to financial content marketing.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Develop a Cross-Promotional Marketing Strategy.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Tomorrow People

MAY 30, 2022

Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells. Have a dedicated content marketing plan for existing customers.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

ANNUITAS

MAY 19, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. What is the importance of documenting a content strategy?

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

ANNUITAS

AUGUST 19, 2022

” Content Marketing Institute : 58% of “high-alignment” sales and marketing organizations use buyer personas to align sales and marketing. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. Why Content Marketing and Public Relations Go Together? Creating high-quality content.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Biznology

JANUARY 13, 2022

Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. February 28-March 2, Scottsdale, B2B Marketing Exchange. August 17-18, Singapore and virtual “on-demand,” B2B Marketing Leaders Forum Asia 2022. THE Asia-wide event for B2B marketers. Organized by Demandbase.

Conference 197

Conference B2B Forrester Marketing Management 197

Sharpspring

APRIL 26, 2017

Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. A brief bit of background: My agency is Symbolscape Media , a content agency based in San Francisco. The “Big Bang Theory” of Content Marketing.

Marketing Automation Services 73

Marketing Automation Services Content Marketing Paid Search Agency Advertising Agencies 73

Marketing Insider Group

SEPTEMBER 14, 2015

And I often talk about how marketing has been impacted by all this. Selling has become more costly and collaborative. So what can those in sales and marketing do to drive sales success in today’s challenging environment? Interestingly, content may be the answer for sales as well. Reorganize marketing content.

Content Marketing 100

Content Marketing Planning Cross-Selling Paid Search Agency 100

Marketing Insider Group

FEBRUARY 13, 2023

Whether one-to-one, few, or many – leverage “hyper targeting” with focused marketing and resources based upon world-class segmentation. Invest and participate in communities and make social selling part of your ABM campaign and program execution.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Kapost

OCTOBER 3, 2016

All of these are possible outcomes of a successful marketing strategy, important data points to measure and benchmark for content marketers in any industry, but one metric stands apart. The only content marketing metric that matters is the one you’re trying to measure. Content marketing is a numbers game.

Top of Funnel 123

Top of Funnel Content Marketing Advertising Benchmark Content 123

ClearVoice

SEPTEMBER 15, 2020

What is content marketing? (A Successful content marketing companies have specific and data-driven strategies for delivering the right content to the right people at the right time. Content marketing: A timeless marketing technique. A brief refresher). Know your brand.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

DivvyHQ

JUNE 26, 2019

Content marketers live and die by the numbers. Do your content marketing metrics tell you the whole story? According to the Content Marketing Institute’s Sarah Mitchell, probably not. According to the Content Marketing Institute’s Sarah Mitchell, probably not. They look at the bottom line.

Paid Content 86

Paid Content Paid Search Agency Top of Funnel Content Marketing 86

Zoominfo

OCTOBER 5, 2021

Existing Markets: Products that are currently offered need to adapt to evolving markets. Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. What is Cross-Promotion? You can see it everywhere.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

PureB2B

OCTOBER 10, 2023

Explore how display marketing, a versatile and visually engaging approach, can help businesses cross-sell and upsell to their existing customer base.

Display 62

Display Cross-Selling Marketing Business 62

Webbiquity

APRIL 4, 2019

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. Meaningful content is smart, insightful, timely, and delivered with a genuine interest in the audience.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Marketing Insider Group

SEPTEMBER 28, 2021

Second, the success rate of selling to existing customers is much higher than new ones. But you might be trying to move into other markets. You’ll find that much of your objectives center around content marketing goals because you need content to achieve just about anything! That’s an interesting perspective.

Planning 272

Planning Lead Ranking Lead Scoring Gartner 272

Content Marketing Institute

MAY 4, 2018

But what happens when there is alignment – in particular, between content marketing and sales? HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. Highly aligned content marketing and sales teams do things differently than those with low alignment.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Marketing Insider Group

NOVEMBER 30, 2021

Some customer marketing activities you may want to include in your strategy are events for existing buyers, outreach for testimonials, user groups, and others. You’ll also want to pay attention to cross-sells and upsells to track any revenue generated from them, along with renewal (or churn rates) and overall customer satisfaction.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Depending on your audience, and the services you’re selling, there’s a line you may not want to cross. Like this post?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Top Rank Marketing

AUGUST 16, 2023

Learn more with our free download: The B2B Guide to Marketing with Intent Focusing on retention, cross-selling, and up-selling A more favorable finding in Demand Gen Report’s buyer survey, according to Constantine von Hoffman at Martech : “Customers want to do business with people they already know.”

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Huptech Web

JANUARY 29, 2024

Any businеss’s ultimate goal is revenue generation, which mostly happens through stratеgiеs such as pricing models, salеs tactics, and upsеlling or cross-sеlling. Rеfеrral Satisfiеd customers can bеcomе advocatеs for your product or sеrvicе. This final stage involves getting your existing customers to rеfеr new users.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Vision6

OCTOBER 12, 2022

Drip marketing is a vital way to gain and nurture qualified leads. It can be a potent way to cross-sell and upsell. Learn about how effective email campaigns can land you more leads: 5 Ways to Generate More Leads Through Email Marketing.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClearVoice

JULY 20, 2019

Your content marketing does not have to be perfect. But with a strategy, you can keep up your own content, representing you and your brand well, while also keeping your clients’ projects as a high priority. Focus on three key areas in your content marketing strategy for your freelance business: 1. How’s your copy?

Content Marketing 97

Content Marketing Business Marketing Budget Ideal Customer Profiles 97

Webbiquity

JANUARY 18, 2024

Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization. A well-timed follow-up can make a difference; however, it shouldn’t cross the line into the territory of disrespect for the recipient’s time and inbox.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100