SnapApp

NOVEMBER 14, 2011

The Internet is transforming the language of traditional publishing. Here is a crash-course introduction to some of the most important terms of the online publishing world. Publishing. In the publishing world, the term "digital" characterizes the realm of computer technology. Content Marketing.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? So I Googled “content curation&# and lo and behold, it returned 77,600 results. There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Bluetext

APRIL 8, 2020

Blogs and other educational content are frequently cross-promoted throughout sites. Often, this content is displayed dynamically with custom logic based on publishing dates and category tags to keep pages current and relevant, and require less upkeep for page editing. “We need to tell our story.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Adobe Experience Cloud Blog

JUNE 16, 2010

Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers. Content shelf life was essentially the life of the product.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Convince & Convert

JULY 29, 2015

One solution that is becoming more prevalent is interactive content marketing. What is Interactive Content Marketing? Interactive content marketing (I’ve also found it called “ marketing apps ”) is not a groundbreaking new format. Interactive Content Marketing Means More Sharing and Engagement.

Interactive Marketing 166

Interactive Marketing Content Marketing Microsite Paid Search Agency 166

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. A simple microsite for a handful of titles or even roles is worth an experiment.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Zoominfo

SEPTEMBER 23, 2018

Here are the three primary benefits B2B marketers should keep in mind: Expand your audience: A podcast can expose your brand to new audiences, and provide your current audience with a convenient, new form of content. Unlike written or video content, your customers can listen while they drive, work, and perform other tasks.

B2B 176

B2B RSS Microsite Skype 176

Content Standard

JANUARY 25, 2017

For content creators, this strategy can be exhausting to execute: instead of slowly building content and marketing campaigns that have a compounding value, creatives are asked to repeatedly start from scratch. M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Adobe Experience Cloud Blog

MARCH 1, 2017

Author: Josh Ritchie Many content marketers think they’re doing content right. They stick to their calendar and publish regularly. Yet their content fails. To do this, you can focus on content that helps them solve a problem, learn something new, or do something better. Why Culture Makes for Good Content.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

chiefmartech

FEBRUARY 19, 2018

IN SHORT: Marketing technologists are hybrid professionals who blend marketing and technical skills. They bridge the worlds of marketing and IT. They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences.

Work Management 65

Work Management Marketing Management Marketing Automation Services Verticals 65

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Delivering Content-Centric Marketing at Scale. That was 2008.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convince & Convert

OCTOBER 22, 2013

How can you manage risk in your content marketing? Can you share a little bit about a ‘big content’ project you’ve been involved in, and how it worked? This started as a simple goal to publish a record of Google updates. How do you measure the ROI of your big content initiatives? I acted as the project manager.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Hubspot

MARCH 18, 2018

No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. 10 Exceptional B2B Content Marketing Examples. CB Insights: Newsletter.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. And we want to recognize the brands that are breaking that mold and creating great content that grows fervent, dedicated audiences. 9 Exceptional B2B Content Marketing Examples.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 59

Resources Planning Content Marketing Best Practices 59

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Content Marketing Planning Best Practices 50

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. But the more challenging the vertical, the higher the bar for creative inspiration. The right approach can turn any topic into content gold. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Setting the Stage for Content Success.

Resources 50

Resources Planning Content Marketing Best Practices 50

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. Over 4 million blog posts have been published in the last 24 hours. Think about that for second.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. This guide will help you stay current and act as a reference for your content marketing efforts. What is Digital Marketing? What is Content Marketing? Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

DAGMAR Marketing

NOVEMBER 27, 2019

An example: A pest control company published a 300-word post two years ago promoting its mosquito control services. Increasing the word count, posting new content, and offering useful information that’s relevant to search queries make this content work much harder. Do you have a new product to introduce?

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

SnapApp

OCTOBER 6, 2015

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Best Content Engagement. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. Can be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

Top of Funnel 106

Top of Funnel Video Marketing Enterprise Management Tips 106

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? I mean, where do I start? where do I stop?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Adobe Experience Cloud Blog

MARCH 30, 2016

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

Webbiquity

FEBRUARY 24, 2015

Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” ” 10 Clever Strategies Content Marketers Use To Earn Links by Shareaholic. SEO is public relations.”

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100