Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

chiefmartech

JUNE 19, 2023

This might be data , for instance, if you want to analyze products (one dataset) that have been sold to customers (another dataset). Or it might be steps in a workflow , app, or customer experience — e.g., when a prospect fills out a form, add or update them in your CRM and email them the report they requested.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Content Standard

SEPTEMBER 17, 2015

Sometimes, content marketers are straightforward. We explain why your mobile content strategy will change because of the ad-block apocalypse. We break down the differences between hosting content on microsites, subdomains, and subfolders. We describe why content marketing is hurting enterprise businesses.

Personalization 40

Personalization Content Marketing Content Microsite 40

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. reddit.com/r/sideproject.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

DivvyHQ

APRIL 8, 2016

Take a few seconds to ponder a simple question: Are you getting enough eyeballs on your content to achieve its specific objective? In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. You Need a Content Distribution/Promotion Strategy.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. But few banks give off youthful vibes.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

SnapApp

NOVEMBER 14, 2011

The Internet is transforming the language of traditional publishing. Here is a crash-course introduction to some of the most important terms of the online publishing world. Publishing. In the publishing world, the term "digital" characterizes the realm of computer technology. Content Marketing.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Ambal's Amusings

MAY 12, 2010

What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton. Get Content. Get Customers. Savvy B2B Marketing.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? So I Googled “content curation&# and lo and behold, it returned 77,600 results. There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Contently

MARCH 21, 2017

According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. JLL tailors its content to meet the needs of busy, bombarded customers. But it’s time for that to change.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

RebelMouse

FEBRUARY 28, 2019

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Webbiquity

JANUARY 12, 2010

Although in theory anyone could own a website even then, the web presence of most commercial organizations was limited to their own websites and whatever had been written about them by professional publishers and analysts, plus a few directory listings. And everything links back the enterprise’s website and blog.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. You work hard to get great content in the right buyers’ hands at the right moment. The Content Library Model. The Content Database Model.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Bluetext

APRIL 8, 2020

Blogs and other educational content are frequently cross-promoted throughout sites. Often, this content is displayed dynamically with custom logic based on publishing dates and category tags to keep pages current and relevant, and require less upkeep for page editing. “We need to tell our story.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Event marketing (live, virtual, and hybrid).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

ClearVoice

NOVEMBER 22, 2021

It can improve consumer trust by serving up solutions to your customer’s pain points. . It can help foster lasting relationships with your customers. What are the basics of content strategy? Your content strategy encapsulates the creation, promotion, and maintenance of your small business’ content. .

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Adobe Experience Cloud Blog

JUNE 16, 2010

Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers. Content shelf life was essentially the life of the product.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. There is simply no denying the power of digital marketing and the reach of the channels that comprise it.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

JULY 29, 2015

One solution that is becoming more prevalent is interactive content marketing. What is Interactive Content Marketing? Interactive content marketing (I’ve also found it called “ marketing apps ”) is not a groundbreaking new format. Interactive Content Marketing Means More Sharing and Engagement.

Interactive Marketing 166

Interactive Marketing Content Marketing Microsite Paid Search Agency 166

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. A simple microsite for a handful of titles or even roles is worth an experiment.

Work Management 76

Work Management Marketing Management Top of Funnel RFP 76

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Enterprise Management 66

Enterprise Management CMS Development Digital Asset Management Industry CMS 66

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Zoominfo

SEPTEMBER 23, 2018

Here are the three primary benefits B2B marketers should keep in mind: Expand your audience: A podcast can expose your brand to new audiences, and provide your current audience with a convenient, new form of content. Unlike written or video content, your customers can listen while they drive, work, and perform other tasks.

B2B 176

B2B RSS Microsite Skype 176

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Convince & Convert

NOVEMBER 4, 2018

Make certain that your front line social media and customer service personnel keep detailed, up-to-date, contact information (including home phones) for all executives. Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. thank them!).

Social Media 167

Social Media Work Management Marketing Management Media 167

Content Standard

JANUARY 25, 2017

Luckily, crafting a sustainable content marketing strategy that offers longer shelf lives and better ROI is entirely possible today. Here are three examples of missed marketing campaign opportunities by financial services brands, as well as strategies that could work for any enterprise institution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Marketing Insider Group

JULY 30, 2015

I was brought in to help them sort out their content marketing strategy. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ A customer training blog. The only difference was that they hadn’t published the content yet.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Bluetext

OCTOBER 12, 2023

Take a pulse on the market perception. Both customers and competitors may look at your company differently post-IPO. If considering a live feed, you should be prepared with the technical resources to implement and maintain an external API as well as a frequent publishing velocity that ensures the feed remains active and not stale.

PR 42

PR Press FAQ Thought Leadership 42