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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency?

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Business Consultancy 101: How to Find the Right Fit for Your Business

Webbiquity

The right business consultancy can help you take your company to new levels of performance. There are a profusion of business consulting services out there. Do You Need a Consultant? Before you hire a consultancy, consider your goals. For short-term, one-off, or periodic needs, a consultant may be perfect.

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New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend.

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10 things to do if your martech solution vendor gets bought

Martech

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. Find out what they expect will change in the solution and when. Speaking of changing solutions, carefully evaluate the risk of vendor lock-in.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Consultants Collective Profiles: John Clemons

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant, John Clemons. Q: Who are your heroes?

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Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

We need to think of content marketing as our solution, more than our products. Identifying possible outcomes from various situations can help you create content around solutions, as Inc’s John Boitnott points out. Set up a quick consultation, and I’ll send you a free PDF version of my books.