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9 Biggest Event Trends of This Year

Marketing Insider Group

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 271
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3 kinds of data to optimize digital events

Martech

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. All of this data will help you tailor the event to resonate with your attendees and create a personalized experience,” Maxwell said.

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8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Encourage User-generated Content. BOOK ME TO SPEAK AT YOUR NEXT EVENT!

Planning 100
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Report: In-Person B2B Marketing Event Cancelations Continue to Fall

KoMarketing Associates

“Rising vaccination rates and continued robust economic activities bode well for the B2B exhibition industry,” said CEIR economist Dr. Allen Shaw, chief economist for Global Economic Consulting Associates, Inc. The Pitfalls of Hosting Virtual Marketing Events. The B2B exhibition cancellation rate should decline further.”.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You may want to think again.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. Embrace Marketing Partners. Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Or the lack of it.