Martech

DECEMBER 15, 2022

It’s our job to make the connections with buyers in the channels that they’re in, and that now requires more digital touchpoints and involves more individuals in the decision-making buying group,” said Stephanie Swinyer, precision marketing company Integrate’s head of revenue marketing, at The MarTech Conference. Account (one-to-many).

Top of Funnel 96

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 96

Seismic

JANUARY 18, 2024

Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference. Change management is the structured, systematic process of rolling out change to end-users. It requires a well-managed and effective change management strategy.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. But sellers have been challenged to build trust through relationships.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

SEPTEMBER 9, 2022

At Inbound 2022, the first in-person iteration of HubSpot’s conference in three years, speakers tried to stitch together two themes. Users will be able to leverage HubSpot AI to set up automated data correction processes. Users will be able to leverage HubSpot AI to set up automated data correction processes. Get MarTech!

B2B Marketing 112

B2B Marketing Work Management Marketing Management Peer-to-peer 112

Martech

JANUARY 10, 2024

He’s also spoken at The MarTech Conference. Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. Presenting at conferences is very different from a writing forum.

Marketing AI 102

Marketing AI eCommerce Peer-to-peer CMO 102

TrustRadius Marketing

MARCH 11, 2022

For students who need to spend more time practicing a concept, online exercises and curriculum can also help them work at their own pace and still keep up with their peers. In turn, they may not have time to assist their child with homework at home or come to class for conferences. Improving education is a huge issue for our society.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Convince & Convert

NOVEMBER 24, 2015

He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. How unguarded, collaborative networking with peers in your industry can lead to success for your own business. In This Episode. Quotes From This Episode.

PR 312

PR Rules Social Marketing Skype 312

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Salesforce MVP renewal process Meet our new 2023 Salesforce MVPs! Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Who are Salesforce MVPs?

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Customers learn from industry and peer experts, get insights for leveling-up their revenue teams’ performance, and more. We’ll publish a similar post tomorrow to recap today’s best moments, too.).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

JANUARY 28, 2022

Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, More and more brands are innovating with data-driven marketing practices, trying to put data at the center of that marketing process,” said Silhol. Source: Tristan Silhol. Source: Tristan Silhol.

Digital Asset Management 117

Digital Asset Management Personalization Peer-to-peer Work Management 117

Biznology

NOVEMBER 5, 2018

They talk to their peers. They attend conferences. Where else are there so many buyers and influencers who need to be part of the decision-making process? There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest. . Businesses play their cards close to the vest. But they’re not.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Martech

SEPTEMBER 21, 2023

Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling Personalization 110

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Hinge Marketing

FEBRUARY 12, 2021

How did they pull far ahead of their peers despite an economic calamity that spanned the world? . While many businesses went down or struggled to stay afloat over the past year, a small number are emerging from the pandemic in better shape than they went in. And, what lessons can we learn from them to lead through forthcoming storms?

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

Rev

APRIL 26, 2023

You make a map of the critical constituents at your client, at all levels, who are decision-makers, and look at how to engage them from C-suite through to the people doing the job every day and understanding their process.” Who is going to be part of this life cycle of a decision process? What is your strategy for this client?

Peer-to-peer 60

Peer-to-peer Cold Calling Sales Cycle Advertising Agencies 60

Hubspot

MARCH 22, 2023

Industry Peers While most business networking efforts are channeled toward finding potential clients, don’t forget to reach out to your peers as well. Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. It also applies to freelance consultants.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Heinz Marketing

APRIL 4, 2022

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. By Matt Heinz , President of Heinz Marketing. You can even ask Siri, Alexa and Google! My name is Matt Heinz.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Litmus

AUGUST 28, 2020

You want to learn how to optimize your emails, so you attend conferences, watch webinars, and read a bunch of resources. That’s why Live Optimization at our Litmus Live conferences is so wildly popular! We work together to improve real-life emails, and everyone learns in the process. Radu Neag (@RaduNeag) August 20, 2019.

Optimization 105

Optimization Peer-to-peer Copywriting Conference 105

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. Observers point to several reasons , and one of them is weak marketing. These are just a few examples of well-known content partnerships of the last decade. This, in turn, drives organic traffic to your website.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Conversica

OCTOBER 10, 2018

LONDON — October 10, 2018 — Conversica , the leader in conversational AI for business, is inviting attendees at this year’s O’Reilly Artificial Intelligence Conference in London to hear Chief Scientist Dr. Sid J. About the AI Conference. Reddy speak on October 11 at 16:00 about deep reinforcement learning.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Adobe Experience Cloud Blog

OCTOBER 29, 2015

But, speaking in front of your colleagues and peers is a great way to not only develop new skills but also advance your professional career. To be bestowed this honor, many times you’ll be asked to apply to speak at the conference. Be sure to complete all “highly recommended sections” in the application.

Conference 48

Conference Peer-to-peer Tips Thought Leadership 48

Content Standard

OCTOBER 8, 2020

If you’re a brand leader who, like me, has spent a good deal of the last few months locked in virtual conferences with other execs, you know this is a question that comes up more frequently now than ever. Price and trust. When you boil it down, these are the two levers brands have for winning over customers. …etc.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Seismic

OCTOBER 24, 2023

The very first Shift conference didn’t even include a stage – Doug brought his own projector from home – and looked drastically different than it does today. Since last year’s conference, Seismic has released 11 different AI enhancements across the Seismic Enablement Cloud. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

LeanData

DECEMBER 13, 2022

Unfortunately, many companies fail to put upsell motions in play because they lack the bandwidth to manage a process they assume has to be manual. Unfortunately, many companies fail to put upsell motions in play because they lack the bandwidth to manage a process they assume has to be manual. Existing Customers are Your Best Customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Metadata

FEBRUARY 5, 2024

How did ClickUp go from zero to 8M users in just a few years? A great product helped, but that’s only half the story. Lucky for us, we got the other half during DEMAND. “We We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

DemandBase

MAY 26, 2020

Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Zoominfo

AUGUST 8, 2022

You’ll attract better talent Employees who work at companies that prioritize learning and development are 31% more likely to recommend their company to their peers. But while job-seekers aren’t struggling to find roles, companies are finding it difficult to hire talent that wants to stick around. Why Does Career Development Matter?

Zoominfo 130

Zoominfo Top of Funnel Peer-to-peer Word of Mouth 130

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

B2BMarketing.net

MARCH 15, 2024

Instead, they were watching in the background, waiting for a peer to step up and show the way forward. Ben explained how Bidwells uses an entire stack of AI tools to save huge amounts of time as part of a formal operational process. Get your processes sort out first. So, what did we learn from this year’s event?

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Salesforce Marketing Cloud

NOVEMBER 8, 2021

They create and contribute to programs that make a huge difference in other Trailblazers’ journeys — by leading Trailblazer Community Groups , helping underprivileged communities skill up on Salesforce, or participating in programs like Salesforce MVP Office Hours , Mentorship Central , and Community Conferences. Now’s the time to honor them!

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

MeetingOne on Webinars

JUNE 29, 2021

One of the most exciting new features of Click&Meet Pro Producer is the peer-to-peer and group chat feature. Peer-to-peer and group chat help keep users engaged throughout your virtual meeting—a crucial aspect of running a successful online event and elevating the attendee experience.

Peer-to-peer 36

Peer-to-peer Lead Scoring Lead Ranking Conference 36

MeetingOne on Webinars

JUNE 29, 2021

One of the most exciting new features of Click&Meet Pro Producer is the peer-to-peer and group chat feature. Peer-to-peer and group chat help keep users engaged throughout your virtual meeting—a crucial aspect of running a successful online event and elevating the attendee experience.

Peer-to-peer 36

Peer-to-peer Lead Scoring Lead Ranking Conference 36

Biznology

DECEMBER 23, 2016

He saw Rebecca speak a few years ago at a conference. 4 reasons why buyers are making LinkedIn a key part of their decision-making process. The answers tend to fall into the following categories: Access: Social media provides buyers access to a much broader network of peers and experts than they can otherwise tap into.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

chiefmartech

MARCH 25, 2020

An update on a marketing technology conference right now should be kept in perspective. The MarTech conference that was scheduled for April 15-17 is officially canceled. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. It’s not a big house. “Seriously?

Conference 56

Conference Planning Work Management Marketing Analytics Tools 56

6sense

NOVEMBER 9, 2021

Want to join a community of your B2B CMO peers? Want to join a community of your B2B CMO peers? Process: get reviews as part of customer advocacy (partner with CS). For customers who have done a POV, we’ve embedded the ask as part of our onboarding process. table) during your annual conference works super well!

Work Management 48

Work Management Peer-to-peer CMO Gartner 48

MeetingOne on Webinars

SEPTEMBER 14, 2021

One of the most exciting new features of Click&Meet Pro Producer is the peer-to-peer and group chat function. Peer-to-peer and group chat also help keep users engaged throughout your virtual meeting—a crucial aspect of running a successful online event. It’ll be a breeze thanks to our chat functionality.

Peer-to-peer 36

Peer-to-peer Features Conference Training 36