Martech

MAY 10, 2023

A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “The Once you know that, go back to them and brainstorm possible solutions and pathways to optimization. Controlled.

Digital Asset Management 85

Digital Asset Management Enterprise Management Work Management Touchpoints 85

Martech

JUNE 20, 2023

Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms. They’re just less reliable.

Marketing AI 105

Marketing AI Enterprise Management Generation Allocation 105

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Interactive Marketing 95

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 95

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

BrandMaker Blog

OCTOBER 13, 2021

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations. In light of the continued changes in enterprise marketing, BrandMaker….

Enterprise Management 52

Enterprise Management Budget Management Organization Spending 52

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? This is on my mind after spending a couple of days last week in a conference room with some twenty or so other people, all un-masked, all vaccinated (and in my judgment, for what it’s worth, trustworthy people). Why we care. Read more here.

Resource Management 109

Resource Management Enterprise Management Marketing Management Ad Exchange 109

chiefmartech

JUNE 17, 2019

A couple of weeks ago, I shared an article from MIT Sloan Management Review , Implement First, Ask Questions Later (or Not at All) by Stephen J. The autopilot software for a commercial jet, for instance. the case in marketing. Boy, did I kick a hornet’s nest. Some of these adoptions iterate and evolve.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 85

Sprout Social

NOVEMBER 22, 2022

Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Define your niche and services. Before you move forward, you need to determine your niche.

Paid Search Agency 99

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 99

Outgrow

APRIL 8, 2020

Top Marketing Tools To Use During The Corona Outbreak. Discounts, extended trials, free premiums, and so many other ways - marketing tools are offering ways to help people work from home more easily without losing productivity. These marketing tools have shown us what matters most at times like these - compassion and teamwork.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Outgrow 90

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. HANDPICKED RELATED CONTENT: How to Develop a Buyer-Centric Content Marketing Strategy. marciarjohnston Click To Tweet.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

Hubspot

AUGUST 14, 2018

Chain is a blockchain development company that builds cryptographic ledger systems for the financial services industry. Their blockchain-based tools help banks, stock exchanges, and credit-card companies quickly and securely store, trade, and manage financial assets. Intellectsoft. Celsius Network. It’s like banking on blockchain.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Heinz Marketing

JULY 18, 2019

By Matt Heinz, President of Heinz Marketing. It’s our honor to feature a new B2B sales, marketing or business leader every week with our own version of “How I Work” questions. This week I’m excited to Eric Martin, Vice President, Account-Based Marketing, SAP North America. What is your email management strategy?

Account Based Marketing 53

Account Based Marketing Work Management Enterprise Management Marketing Management 53

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. compliance, internal transparency) Company’s unique way of working (e.g. sells software that’s $10k ARR) Geo (e.g. We said we’re only going to sell to software companies that are: Selling in the U.S.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Heinz Marketing

MARCH 29, 2018

By Matt Heinz, President of Heinz Marketing. This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. She also actively invests time in mentoring the next generation of marketing leaders around her.

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

SpotMe Blog

SEPTEMBER 8, 2023

For example, early on, meetings may focus on clinical trial design, risk management plans, and target patients. Then, as soon as a drug is licensed pharmaceutical advisory boards help to devise post-marketing clinical trials, review medical education programs, and provide expert suggestions for life-cycle management.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Biznology

JUNE 9, 2016

Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21 st Annual Senior Corporate Communicators Conference was so exceptional. “Reputation is a record of how an enterprise has behaved over time up until today.”. Like this post? Sign up for our emails here.

Conference 80

Conference Enterprise Management Sample Work Management 80

chiefmartech

APRIL 6, 2016

First and foremost, a heartfelt thank you to everyone who was a part of this conference — attendees, speakers, sponsors, moderators, staff, and the producers behind it all, Third Door Media. It was a whirlwind of a conference — a fully sold-out event with over 2,000 participants — and the energy was spectacular.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

LeanData

MAY 17, 2017

Maybe you, as a sales/inside sales leader or SDR manager, should have held firm against the relentless pleading. (“But Here’s a helpful checklist for harried SDR managers out there: Anticipate Short-Staffing: A public calendar in Salesforce is a good way to limit unwelcome surprises. But boss, Lady Gaga is headlining!”)

Enterprise Management 63

Enterprise Management Top of Funnel Work Management Marketing Management 63

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. Attend the conference to sea! Host: The Innovation Enterprise. eMetrics Summit. Date: June 3-7.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Webbiquity

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. An award-winning human capital management technology company serving organizations across the globe. tech.mn.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

LeanData

MAY 17, 2017

Maybe you, as a sales/inside sales leader or SDR manager, should have held firm against the relentless pleading. (“But Here’s a helpful checklist for harried SDR managers out there: Anticipate Short-Staffing: A public calendar in Salesforce is a good way to limit unwelcome surprises. But boss, Lady Gaga is headlining!”)

Enterprise Management 45

Enterprise Management Top of Funnel Work Management Marketing Management 45

Buzz Marketing for Technology

JUNE 27, 2008

change management. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. information management. information management. knowledge management. managing wiki growth. project management. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Hubspot

JULY 18, 2019

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This type of solution exists … it’s called an integration. Well, good news!

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Heinz Marketing

MAY 16, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

SnapApp

APRIL 12, 2016

Continuing our mini interview series that kicked off with the recent announcement of SnapApp adding three new leadership members in Sales , Marketing , and Engineering, today we spend five minutes with VP of Engineering, Al Seeley. We developed the software and technology that makes Zipcars easy to find and use for its members.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Budget Programs 48

Content Marketing Institute

NOVEMBER 19, 2018

billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers. But, as this passion-driven community grew, so too did the company’s view of its marketing value. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. Jane Weedon Click To Tweet.

Lead Scoring 79

Lead Scoring Lead Ranking Brand Identity Branding 79

Hubspot

OCTOBER 23, 2019

Combine multiple markets. Reboot an old market. According to Harvard Business Review , "Companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth.". At the time, there was a job that existed called Customer Success Manager.

Product 59

Product B2B Thought Leadership Enterprise Management Thought Leadership 59

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 124

Enterprise Management Digital Asset Management Optimization CMS Development 124

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 109

Enterprise Management Digital Asset Management CMS Development Optimization 109

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52