Exo B2B

SEPTEMBER 1, 2020

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. No need for travel, the conference comes to you! But you still have to pay to get in.

Trade Show 59

Trade Show Conference B2B Marketing B2B 59

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. But HubSpot managers are aware of this history and seem confident they have a way to cost-effectively nurture a useful fraction of freemium users towards paid status. The company also announced enhancements to existing products. HubSpot does seem to be working on that.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

chiefmartech

SEPTEMBER 1, 2019

You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference , September 16-18 in Boston. (If Here’s what you get access to, at absolutely no cost, with this pass: The entire Expo Hall, with more than 70 innovative martech vendors.

Vendors 51

Vendors Conference Case Study Case Studies 51

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 129

Work Management Marketing Management Budget Programs Software 129

BenchmarkONE

DECEMBER 24, 2018

Professional conferences — especially marketing conferences — can be a great place to learn, connect with industry peers and get up to speed on the latest tech tools. With most marketing departments stretched thin, how can you decide if marketing conferences are a good idea for your team to attend? Hidden Costs.

Conference 60

Conference Planning Peer-to-peer Advertising Agencies 60

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Many of them have speakers who are happy to share their expertise at a fraction of the cost of hiring a celebrity keynote. When it comes to cutting costs on your event budget, you can use a lot of the same techniques as you would for a live event.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. In 2016, they were focused on high-volume, low-cost leads. We wanted to get a $200 lead, but the cost is $20.” Meta saw 16.6%

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

Martech

MARCH 31, 2023

Here are some reasonable and cost-effective opportunities that require varying levels of commitment. Most importantly, they typically don’t cost participants personal money and can help them network within the organization. Common offerings include webinars, white papers, user communities and user conferences.

Work Management 115

Work Management Marketing Management Training Vendors 115

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

SEPTEMBER 26, 2023

It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Marketers must avoid getting caught up focusing on a well-known vendor or the latest, exciting new solution. Martech is a lot more than marketing technology. “It

API 122

API Conference Budget Programs Paid Search Agency 122

Aberdeen

DECEMBER 7, 2017

They turn to their vendors for assistance. When we asked survey respondents if they would be more likely to work with a vendor who questioned their way of doing business by, for example, highlighting an organizational pain point or weakness they weren’t aware of, 65% replied, “Yes.”. Vendors Are a Window. So, what do buyers do?

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Martech

NOVEMBER 28, 2023

Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference. Additionally, Heroku dynos (virtualized Linux containers) powered by AWS Graviton CPUs will be offered for cost-sensitive workloads.

Marketing Management 106

Marketing Management Lock-In Amazon Lead Ranking 106

Marketing Insider Group

DECEMBER 10, 2020

You can also use the tools to assign items to vendors and designate team members to oversee specific line items. Technology solutions are great for making planning easy , however, they shouldn’t come at an unbearable cost. Another area where tech can be helpful is in managing event budgets. An example of such a tool is Eventpro.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Biznology

NOVEMBER 6, 2017

With a generalized remote control interface we can do more with fewer resources, produce more with fewer steps, use more tools at lower costs, and reach more goals in faster and better ways. Even vendors with a billion users of their devices and operating systems could scale to more billions. A world where everyone runs everything?

Lead Ranking 173

Lead Ranking Best Practices API Vendors 173

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. They want to lower overhead costs. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

LeanData

NOVEMBER 22, 2022

So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse. So you count yourself lucky if, at the end of the conference, you fly home with a handful of potential customers and 2,000+ badge scans.

Trade Show 98

Trade Show Cost per Lead Buy ROI 98

Martech

DECEMBER 13, 2023

3 takeaways for 2023 I’m fresh off an email industry conference with a ton of new ideas based on sessions I attended and discussions I had with marketers from some of the most well-known brands in the world. Previously, companies like these would switch providers to reduce costs or get access to new features or better customer service.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. In the first article of this two-part series, we’ll focus on selecting your DAM vendor. There’s a wealth of DAM vendors on the market today for every budget. Show me the money.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Ad Building 98

Tomorrow People

JUNE 7, 2021

Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC). A low-value entry point.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Martech

JUNE 15, 2023

“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. ” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. They have a product catalog of 1500 products.

Enterprise Management 112

Enterprise Management Marketing AI Work Management Marketing Management 112

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Martech

JULY 23, 2021

Get your business goals in order first before selecting a tech vendor. Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in the early stages. Those are different goals that could take you to different vendors. Chris Wood, Editor. What about virtual events?

Paid Content 126

Paid Content CMS Development Enterprise Management Marketing Automation Services 126

KoMarketing Associates

JANUARY 2, 2018

Here are six digital marketing cross-training ideas we’re looking to adopt in the new year, designed to create opportunities for team members to learn new skills, while also remaining cost effective and free in many cases. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). Increased opportunity/lead cost efficiency.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Biznology

OCTOBER 16, 2017

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers will start taking the lead from the vendors of branded devices when they make a “digital Earth as a Service” (DEaaS) part of exponential growth publishing.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

SnapApp

FEBRUARY 4, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. Companies are beginning to realize that the cost of retaining and growing a customer is much less than that of acquiring a new one. Once you figure out these main objectives for yourself, take care of the 4-5 vendors you NEED to see.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Martech

JUNE 15, 2022

Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. Some existing vendors will fold or consolidate. The cost of new-vendor entry keeps falling, and cloud models tend to reduce supplier risks.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Trends 134

Martech

MAY 9, 2022

It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. Content marketing will be a large component of your marketing plan for most startups because it is cost-effective and impactful. The work defining functional needs will be vital in selecting the right vendor for each of these categories.

Startups 98

Startups Paid Search Agency Work Management Marketing Management 98

Martech

JULY 28, 2021

And at MarTech, our editors, researchers and conference panelists are digging in so that we provide the coverage you need to make that decision. There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. ” Read more here.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

Martech

OCTOBER 5, 2022

It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. They cam engage geographically disparate audiences in a far more cost-effective way than in-person events. Event marketing has changed radically in the last two years because of the pandemic.

Enterprise Management 102

Enterprise Management Marketing Management Fulfillment Training 102

Choozle

AUGUST 29, 2021

Control and efficiency: Platform operators that are less reliant on multiple vendors can act quickly and precisely during both the strategic planning processes, as well as the execution and optimization phases.

Disintermediation 62

Disintermediation Advertising Agencies Paid Search Agency ROAS 62

SnapApp

FEBRUARY 3, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. Companies are beginning to realize that the cost of retaining and growing a customer is much less than that of acquiring a new one. Once you figure out these main objectives for yourself, take care of the 4-5 vendors you NEED to see.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48