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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

Total downloads – this number can be impressive on the surface but it isn’t a clear way to gauge the impact your marketing efforts have on product adoption. Then, look at this timeline in comparison to a timeline of major marketing campaigns. Final Thoughts on Marketing Vanity Metrics.

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A Guide to Social and Paid Attribution Reports

SmartBug Media

This attribution model is popular among advertisers, because it provides the most credit to the last interaction that a customer had with one ad and its correlating keyword. In comparison to Google, Facebook is reliant on a user being logged into their account in order to target them with advertising. Last Click. First Click.

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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

By comparison, X (the social platform formerly known as Twitter) will have 56.1 Challenges & threats While the Threads launch was impressive, it struggled with a host of challenges from day one. Indeed, there will be both causation and correlation in Threads’ survival, based on its relationship with X.

Twitter 52
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2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5%

Buffer

Compared to previous years Here’s a comparison of all of the years we’ve been running this pay analysis. Our People team's work is especially impressive considering that as a long-term focused company , we aren't growing our team considerably year-over-year. percent down to 5.5

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How Social Media Is Directly Affecting Your Mental Health

Biznology

The correlation between social media and the steady increase in mental health issues is very concerning. When you put them together, those moments do give out the impression of always being on the top of one’s game. When used as part of the social support system, instead of a platform for comparison, social media is quite helpful.

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When to Use Live Webinars and When to Try Another Format

NetLine

They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers. . Users registering for Webinars are 29% more likely to be correlated with a purchase decision within the next six months. In the end, On-Demand Webinars feature a modest 7% increase in registration activity in comparison to Live Webinars.

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9 Conductor Workflows for SEO in a Crisis

Conductor

By creating Segments and using Segment Comparison, you can slice the data to align with those products, business units, or topic, to more easily report to other members. We’d recommend: Content Performance Report Metadata Optimization Keyword Performance Report Search Console Analytics Report Local Demand Comparison Seasonality Report.

SEO 49