Why Display Ads Are a Waste of Money—And What You Should Do Instead
Contently
MARCH 26, 2021
Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Because humans almost universally dislike display ads. So why are marketers still pumping nearly $100 million in display ads this year? I have a theory.
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