Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Parse.ly

SEPTEMBER 5, 2019

After Alibaba announced it would send a wad of cash to the company, the two platforms are now neck-and-neck. . tech companies. These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. Many newspaper subscribers proudly (and admirably, I’ll add) read their paper front to back. Now, as Parse.ly

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. How to Take Advantage of the New B2B Buying Behavior by Fast Company. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content? Share this on del.icio.us. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Look for opportunities to seed with people that already look to your company. Media companies always curated content to appeal to an audience. Long time clients. Personal connections.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JUNE 30, 2010

What separates blogs from other forms of writing (white papers, articles, e-books, etc.) But for those with passion, curiosity and determination, they can pay off by showcasing your company’s expertise, building its brand image and enhancing its search visibility in ways no ordinary corporate website can. Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. But where they do fit, they provide opportunities for search, communications and brand-building that go well beyond standard company websites. Website: static content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process. What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

FEBRUARY 9, 2010

Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

DECEMBER 8, 2010

I have been thinking about this play for Facebook for a while – glad I am getting it down on virtual paper for my grandkids to see! Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. NFO is the new SEO – that’s News Feed Optimization on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

AUGUST 18, 2010

Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Once past that hurdle, their next decision is determining if making the change required is worth the cost, time and effort required. Share this on Bebo. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. reputation (what’s known about your company, its image and brand?) Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Your custom paper is updated daily and easy to share. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. "For radiologists, these electronic papers provide richer information (e.g. Need to cite this story in your essay, paper, or report? Paper Or Mouse-click? Computer virus.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Go through your old blog posts , presentations, and white papers. There’s no need to use the standard font associated with your brand; the goal of the infographic should be to provide value to your audience, not promote your company.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. t always found a lot of success, particularly for companies where Outlook isnâ??t Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Webbiquity

MAY 30, 2010

Ten Reasons NOT to Use Social Media by Sanera People Development Company. Won Park – The Master of Origami Paper Folding by The Design Inspiration. “Bending, twisting, and folding, Won Park creates life-like shapes inspired by objects living and not– both in stunning detail.&# An amazing collection of Origami art using $1 bills.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . Managing in the Virtual or Network(ed) Organization. E20portal.com â??

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

WebMarketCentral

JANUARY 5, 2009

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Digg this Post to del.icio.us Intranet (Finding ROI) White Paper. A huge congratz to Vancouver â??s Post to Slashdot.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 11, 2010

To this question, I would reiterate the advise of one of our wonderful customers, Marcus Sheridan : “ Write down on a sheet of paper every question a prospect/customer has ever asked you.” Do you have any suggestions as far as where I can get more content for my blog? What analytics of competitors should we watch?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

MAY 18, 2007

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40