DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Televerde

SEPTEMBER 11, 2019

Undoubtedly, your company needs to take advantage of marketing automation to stay competitive in the modern marketplace; and you will inevitably adopt some type of marketing automation platform in the near future. Always think in terms of developing the right message, targeted to the right person, and at the right time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

LeadSquared

JULY 20, 2022

Lead Enrichment & De-duplication . This helps the company prioritize and nudge leads at the right time. . Company Size. Those skills are often also termed to be “stupid” by their parents and educators. Contextual Lead Engagement. Improved Sales Workflows. 100 % Sales Visibility. Drop in TAT.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Valasys

MARCH 5, 2020

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. This is why Golden Rule behavior is embraced by most of the winning companies.”. Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Pam Didner

SEPTEMBER 16, 2020

Please bear in mind, each role I describe below differs from company to company and from industry to industry. This is especially true in a big company where roles and responsibilities are narrowly defined. Communicate with sales the types of content or email that are sent to existing customers so they can avoid duplication.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Every company now uses a collection of cloud-based apps to run nearly every facet of their business. The term “tech stack” has entered everyday business conversations to describe these collections of tools.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Terminus

JANUARY 22, 2021

Marketers will often complain about duplicate, inconsistent, and incomplete entries in their data — otherwise known as “dirty data.”. It may just seem like an inconvenience, but it’s actually costing your company. Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped.

Account Based Marketing 34

Account Based Marketing ABM De-duping Ideal Customer Profiles 34

ConvertKit

OCTOBER 30, 2018

I think we can all agree that gets tiresome after the 100th duplicate email! Did someone align themselves with a company and you felt they did so only for monetary gain? For many B2C industries though, affiliate marketing is a pretty foreign concept, and you’ll have to find ways to explain it that make sense in lay-terms.

Product 93

Product De-duping Budget Programs De-duplication 93

Content Standard

APRIL 22, 2015

Whether you’re starting a new content program today or you’ve had one in market for months, make sure you think in terms of goals first, before you begin to measure success. This blog post will demonstrate a few frameworks you can use to show ROI at your company. Company Blog : views article, clicks link in article, etc.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

ANNUITAS

OCTOBER 6, 2010

This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

APRIL 27, 2022

The consequences go beyond a price tag, as non-compliance negatively impacts company productivity, brand reputation, and disrupts business operations. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

ClearVoice

AUGUST 27, 2019

Duplicate content. In the past, companies may have had two teams when it comes to their websites — one focused on design/UX-related issues and another focused on search engine optimization. When asked what we should expect from search engines in the near term, McCarthy put on his predictive hat to do some forecasting.

De-duplication 92

De-duplication Tactics SEO PageRank 92

seo.co

NOVEMBER 5, 2021

One particular use for the tool is to find specific links your competitors have gotten, then try to get similar links from those same publications, thereby letting your competitors do the work for you in terms of finding link opportunities. Copyscape is the industry standard for duplicate content checking across the Web. URLProfiler.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

One particular use for the tool is to find specific links your competitors have gotten, then try to get similar links from those same publications, thereby letting your competitors do the work for you in terms of finding link opportunities. Copyscape is the industry standard for duplicate content checking across the Web. URLProfiler.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Uniqueness : Are there duplicate records?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Martech

JANUARY 30, 2022

But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. If you find yourself spending more time normalizing data or de-duplicating contact records, and less time executing campaigns or evaluating campaign performance, it might be time to automate data integration.

Work Management 97

Work Management Marketing Management Organization De-duplication 97

Heinz Marketing

AUGUST 5, 2021

In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. In terms of tools and technology to aid with or facilitate ABM, there’re tons out there – it depends on where your organization is at and your goals. ABM really thrives from a highly-targeted, personalized approach.

Account Based Marketing 119

Account Based Marketing ABM Marketing Automation Services De-duping 119

Zoominfo

MAY 18, 2022

Every company structures their RevOps teams differently. ZoomInfo’s OperationsOS suite automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources. Who is on a RevOps team? The needs of your RevOps team will vary based on your industry, your customers, and your organizational maturity.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

DiscoverOrg

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Uniqueness : Are there duplicate records?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Hubspot

APRIL 30, 2018

Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. Thank you from the [full company name] team.”. Optimize for Google My Business. Express Update.

SEO 101

SEO De-duplication Work Management Aggregators 101

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Prospects want to know the following: What’s in it for me or someone in my company? Have they looked at my company?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

Content4Demand

SEPTEMBER 8, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? So if a visitor to their site is from an automotive company, they’ll see content that is familiar to that industry. They know they’re in the right place and your company is the expert for helping people like them.

Intent Data 84

Intent Data Intent Content De-duplication 84

Convert

MARCH 9, 2023

Even the priorities of the parent company have also changed. Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it. Google Optimize was to many companies a badge of approval for on-site testing as a practice.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Single Grain

OCTOBER 12, 2023

4) Explainer Video: Coinbase Coinbase is a B2C company in the crypto space. This can be an excellent option for larger companies that worry about talent leaving their show. He even goes into Reddit to answer common crypto questions: This is a super easy format to duplicate, particularly if your industry is trending.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

seo.co

MAY 16, 2021

Keyword research is the process of discovering search terms and phrases people type into search engines related to your product or service. Buying” keywords are the most lucrative in the immediate term because people are already looking to buy. However, describe the content in terms of what the user will get out of their visit.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Convert

MARCH 9, 2023

Even the priorities of the parent company have also changed. Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it. Google Optimize was to many companies a badge of approval for on-site testing as a practice.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Moz

OCTOBER 14, 2020

Over the past few years, more major companies have hosted videos on YouTube and created YouTube channels because it’s easier to get results in Google search than hosting on smaller platforms or their own site. After minor de-duplication and clean-up, this data set yielded 258K searches with video carousels on page one.

Youtube 64

Youtube Google Video Marketing De-duplication 64

Single Grain

JUNE 28, 2019

In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. It’s algorithm is quickly becoming a de facto web content Turing test. People are freaking out about the new Google Search.

Paid Content 80

Paid Content Google De-duplication Digg 80

Moz

JULY 17, 2019

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. Before Fraggles and Fraggle-Based Indexing, indexing # URLs would have just resulted in a massive duplicate content problem and extra work indexing for Google.

SERP 50

SERP API Mobile Advertising Verticals 50

Hubspot

OCTOBER 9, 2013

No company can rank for everything (believe me, we’ve tried). Therefore, the best SEO strategy is to focus on a few key phrases or topics that are critical to your company. SEO and analytics company Moz has a great post and illustration that explains this practice. Turn Keyword Research Into Blog Topics. What About Tags?

SEO 28

SEO Optimization De-duplication Inbound Marketing 28

Single Grain

AUGUST 19, 2021

Moreover, the prices, the currency and the shipping terms will all be different based on the target country location. Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. In my case, I am running an online grocery store. Hreflang Syntax.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Content Standard

JUNE 25, 2023

In fact, Google has explicitly stated that, regardless of whether AI plays a role in content creation, its search algorithm still focuses on prioritizing high-quality, helpful content written for users and de-ranking low-quality, keyword-first content written for SERPs. Broad use of AI increases the risks of generating duplicate content.

SERP 69

SERP SEO Generation Long Tail Marketing 69

seo.co

OCTOBER 4, 2020

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111