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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. In the past, companies may have had two teams when it comes to their websites — one focused on design/UX-related issues and another focused on search engine optimization. Google’s Link schemes documentation tells you everything you need to know, but here’s a quick snapshot: Don’t buy or sell links that pass PageRank.

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Why B2B Blogs Aren’t Achieving SEO Success

Online Marketing Institute

These are great for users, but can create problems with duplicate content and unwanted things getting indexed (e.g., If you’re using WordPress, Joost de Valk’s Robots Meta plugin is a great tool to help you do this. Google, Yahoo & Microsoft logos trademark respective companies and used with permission. );//]]>.

SEO 40
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).