SalesIntel
FEBRUARY 8, 2023
Data that is duplicated, erroneous, and harmful to your success. After all, your consumers fuel your sales and propel your company forward. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.
ClickZ
JULY 22, 2020
A 2018 survey of nearly 400 marketers by Fospha Marketing found that a third of respondents believed their company analyzed less than 20% of all consumer data available to them. The problem of too much data is exacerbated by the proliferation of martech tools that companies use to obtain information from consumers.
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LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. There were duplicate accounts. LeanData, I realized, could have helped me at my prior companies. Some leads went unrouted.
LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. There were duplicate accounts. LeanData, I realized, could have helped me at my prior companies. Some leads went unrouted.
Terminus
JANUARY 22, 2021
Marketers will often complain about duplicate, inconsistent, and incomplete entries in their data — otherwise known as “dirty data.”. It may just seem like an inconvenience, but it’s actually costing your company. Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped.
ConvertKit
OCTOBER 30, 2018
I think we can all agree that gets tiresome after the 100th duplicate email! Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? Did someone align themselves with a company and you felt they did so only for monetary gain?
ANNUITAS
OCTOBER 6, 2010
This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program.
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