Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services. The B2B Marketer’s Field Guide To Customer Engagement. Onboarding.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Hubspot

SEPTEMBER 5, 2019

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Unbounce

MAY 11, 2022

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Community is like the peanut butter to your Nutella toast.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. These are brand mentions on social media networks including Facebook, Instagram, LinkedIn, Pinterest, TikTok and X (formerly known as Twitter). tech forums, gaming communities). Social media mentions Social mentions are likely the ones you’re most familiar with.

Branding 116

Branding Brand Identity Customer Satisfaction Eye-Tracking 116

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Convince & Convert

MAY 28, 2014

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them.

Word of Mouth 156

Word of Mouth Blogger Case Studies Case Study 156

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The result?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Word of Mouth 184

Word of Mouth Traffic Marketing Websites Outreach 184

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Communities 125

Communities Top of Funnel Word of Mouth Enterprise Management 125

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. What’s this content marketing strategy thing all about? Connect, create, communicate. Social media networks are booming and blogs are part of the everyday online landscape. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Goodish Agency

JUNE 8, 2021

For the 4th episode of the Goodish Show we discussed the power of a strong online community. We were joined by Tom Norman , the CEO & founder of Kickstart Your Community. His company focuses on fostering brand loyalty and word of mouth marketing. How to Build a Community. Engage With Your Community.

Communities 93

Communities Word of Mouth Ad Building Loyalty 93

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

Communities 116

Communities Paid Search Agency Peer-to-peer Work Management 116

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. When customers share a post or photo featuring a brand or product, their entire network sees it. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 171

User-Generated Content PR Word of Mouth Viral Marketing 171

Salesforce Marketing Cloud

OCTOBER 18, 2024

SMBs are privately owned corporations, partnerships, or sole proprietorships, and they play a significant role in the economy by fostering innovation, creating jobs, and contributing to local communities. One effective way to gauge demand is by conducting market research. Small businesses don’t always stay small, however.

Small Business Marketing 111

Small Business Marketing Marketing AI Enterprise Management Practices 111

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Image via Bhakti Chai. Key Takeaway.

Opt-in 160

Opt-in Planning Word of Mouth Case Studies 160

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations.

Budget Programs 164

Budget Programs Word of Mouth Case Studies Case Study 164

Single Grain

APRIL 24, 2025

Brands are constantly told that word-of-mouth marketing is the secret to revenue growth. But how can brands apply this concept to their marketing and advertising campaigns? According to the Customer Marketing Alliance, 52.2% Customer advocacy programs are the secret.

Peer-to-peer 52

Peer-to-peer Lead Ranking Ideal Customer Profiles Generation 52

SalesIntel

JULY 15, 2024

This blog delves into their proven approaches to B2B go-to-market (GTM) planning , offering valuable lessons to help you refine your processes and drive sustainable growth. By focusing on these core principles, you can build a robust and dynamic B2B go-to-market strategy that attracts, retains, and nurtures valuable customer relationships.

Marketing Analytics Tools 52

Marketing Analytics Tools Sales Management Peer-to-peer Top of Funnel 52

Salesforce Marketing Cloud

NOVEMBER 25, 2024

Take advantage of local communities: For example, Facebook groups, hashtags, and tagging on Instagram and TikTok can be a great way to get your content in front of your potential customers. Digital PR and collaboration : Try to connect with communities, business associations, and publishers who can get you connected.

Small Business Marketing 52

Small Business Marketing Advertising Agencies Advertising Advertisements 52

Orange Owl Blog

JUNE 12, 2025

Each of them has charted its own path to scale, navigating market challenges, building brand loyalty, and setting new benchmarks in customer experience. These lessons span product strategy, marketing, branding, customer experience, and growth, offering a 360° view of what it takes to thrive in today’s competitive consumer market.

Lead Ranking 52

Lead Ranking Lead Scoring Word of Mouth Leads 52

Webbiquity

SEPTEMBER 5, 2019

He’s recently discussed how he raised money to grow his startup, how he used SEO to support that growth, and how content marketing has played a crucial role in NerdWallet’s success. It was his sister, who wanted to learn about the best credit card available in the market. Every penny counts when you have a tight marketing budget.

Startups 208

Startups Budget Programs Marketing Budget Tips 208

Tomorrow People

MARCH 15, 2012

What every business needs to know about pull marketing. Most businesses rely on marketing to help attract new leads and sales. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. Pull marketing directly taps into this.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Word of Mouth Social Networks 120

Single Grain

FEBRUARY 24, 2020

As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Think about this a bit and you’ll realize that you’re always sharing your content within the same or similar networks. Create a community. Let me repeat that.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Salesforce Marketing Cloud

APRIL 14, 2025

Thats the beauty of word-of-mouth marketing , making satisfied customers your best advocates. A referral program is a systematic marketing approach aimed at incentivizing current customers to share a business’ products or services with their own network of friends, family or colleagues.

Creativity 59

Creativity Marketing AI Business Word of Mouth 59

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. What is creator marketing?

Differentiation 144

Differentiation Branding Brand Identity Work Management 144

Contently

MARCH 23, 2017

This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. This means that while a brand in Denver can legally sell marijuana products in Colorado, it is not, according to Facebook’s policies, allowed to advertise these same products on the social network.

Paid Content 151

Paid Content Paid Search Agency Broadcasting Facebook 151

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for. Enter customer marketing. Tapping into Your Influencer Network. Creating a Community .

Peer-to-peer 107

Peer-to-peer Word of Mouth Ad Building Tips 107

Orange Owl Blog

MAY 19, 2025

This strategic focus on Bharat not only differentiated DealShare from other e-commerce players but also established it as a blueprint for building meaningful, scalable ventures in emerging markets. By focusing on needs over wants, and essentials over indulgence, DealShare resonated with a market often ignored by Indias major online retailers.

Lead Ranking 52

Lead Ranking Burn Rate Word of Mouth Viral Marketing 52

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. Kristen Matthews is the marketing and community manager at GroupHigh , a blogger identification and analysis platform. Do It Yourself.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Convince & Convert

JANUARY 15, 2018

This is the Facebook version of prioritizing consumer-driven word of mouth. Similarly, it’s time to stop random acts of content (one of my 10 Content Marketing Commandments for 2018). Think of your Facebook strategy like a TV network thinks about their schedule. Engage Your Community with Facebook Groups.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Altitude Branding

JUNE 17, 2025

Customised t-shirt printing offers one of the most powerful yet underutilised marketing tools to boost your business visibility , build brand recognition, and engage your audience wherever they go. This makes customised t-shirt printing one of the most cost-effective marketing tools available.

Business 52

Business Trade Show Word of Mouth Advertising Agencies 52

Martech Advisor

JANUARY 2, 2020

It is an essential role in a marketing team that can increase conversions and return on investments (ROI). Social media marketing is an important marketing function that includes a lot of activities on a daily basis. The social media manager takes care of your brand identity and conversations on social media networks.

Social Media 135

Social Media Work Management Marketing Management Media 135

Orange Owl Blog

NOVEMBER 26, 2024

Despite its immense influence, most marketers overlook it due to its untraceable nature. By understanding and leveraging dark social, businesses can unlock opportunities to drive engagement, build trust, and enhance their marketing strategies. Here’s how it affects marketing: 1. Why Does Dark Social Matter?

Paid Content 52

Paid Content Marketing Analytics Tools Social Marketing B2B Marketing 52

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth.

Top of Funnel 207

Top of Funnel Content Work Management Demand Generation Agencies 207

Orange Owl Blog

MAY 21, 2025

What they observed was a vast market dominated by millions of small retailers, yet deeply fragmented, informal, and underserved when it came to digital infrastructure and reliable supply chains. Traditional distribution networks were outdated, opaque, and dependent on multiple intermediaries, leading to inflated costs and delays.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 144

Branding Brand Identity Word of Mouth Social Media 144