Convince & Convert

MARCH 10, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule.

Best Practices 158

Best Practices Social Media Work Management Planning 158

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. A national digital marketing company, SmartBug understands the importance of a digital footprint. Promote your blog on social media. Search Engine Optimization.

Cost 105

Cost Paid Search Agency Planning Work Management 105

ClickZ

AUGUST 10, 2020

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. The future uses for AI and ML are proliferating across all industries and markets. The future.

Marketing AI 141

Marketing AI Advertising Advertisements Terms and Conditions 141

Stevens & Tate

APRIL 30, 2025

A strategy template ensures: Clear, measurable goals Consistent messaging and branding Efficient content planning Better engagement and ROI According to Sprout Social , brands that develop a documented strategy are more likely to achieve their marketing objectives and understand their audience’s needs more deeply.

Social Media 52

Social Media Template Ad Frequency B2B Thought Leadership 52

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 117

Social Media Social Marketing Practices Media 117

Computer Market Research

JUNE 11, 2014

Social media listening tools such as Hootsuite or the Salesforce Marketing Cloud can search and scour social networks and community forums to help you identify areas that require your attention. Synchronized Partner Marketing. Most communication with partners is done vertically from a top-down approach.

Social Media 60

Social Media Media Plans Advertising Channels Enterprise Management 60

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Virtual Reality.

Training 113

Training Video Marketing Skype Effectiveness 113

Adobe Experience Cloud Blog

JANUARY 22, 2018

The flaw in this approach is that your target audience may actually be on another social media channel, so your efforts to save money may actually end up costing you potential customers. The best thing to do is market research. Posting the Same Content on All Social Media Channels. Not Creating a Social Media Plan or Strategy.

Startups 80

Startups Social Media Media Ideal Customer Profiles 80

MKT1

JULY 9, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 10 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & Customer.io. Today’s question: “Dear marketers, I’m Daphne, the CMO of Voyantis. I don’t think I’m alone.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Sales Management Marketing Budget 52

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 4, 2017

” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. Get to Know Your Audience. SocialPilot.

Social Networks 134

Social Networks Stats Branding Brand Identity 134

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. Build a robust community on social media. Around 69% of U.S.

Social Media 112

Social Media Trends Personalization Branding 112

B2B Marketing Traction

SEPTEMBER 30, 2010

The good news is that people in the organization are passionate about the organization and want to share that passion with friends, colleagues and social network connections. Without a strategic social media plan or guidelines, the social media horse has already left the barn. Best Buy Social Media Guidelines.

Social Media 100

Social Media Media Guidelines Social Networks 100

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. Associate Director of Digital and Social Media Marketing Felicity Vallence.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Orange Owl Blog

MARCH 20, 2025

Understanding the Role of Social Media in Branding and Pipeline Growth Social media has transformed from a mere networking tool into a powerful driver of brand recognition and revenue growth. On the other hand, platforms like Instagram and TikTok appeal to younger audiences and are more suited for B2C marketing.

Social Media 52

Social Media Top of Funnel Media Webinar Metrics 52

MKT1

NOVEMBER 25, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Subscribe now I’m bullish on ecosystem marketing, especially since inbound and outbound are losing effectiveness. Recommended for all marketing teams! 6 startups will show off their products for marketers.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Work Management 52

Seismic

MARCH 25, 2022

But with fewer networking events and in-person conferences, sellers are finding creative ways to engage buyers. Social media plays a role in our personal lives, but it’s also a powerful tool for every business. In a recent study, HubSpot found that 51% of marketers who leverage social media plan to increase their investment this year.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. The feel of the online experience matches the in-store one and it’s clear a lot of thought goes into their social media planning. The company frequently features stories from the community.

Social Media 111

Social Media Branding Brand Identity Media 111

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Sample Social Media Goals for 2019.

Social Media 112

Social Media Social Marketing Marketing & Strategy Marketing Strategy 112

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 123

Social Media Work Management Marketing Management Media 123

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Sprout Social

APRIL 20, 2020

As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities. To engage with prospective students on social media in the most effective way possible, the team first takes a deep dive with the university and its stakeholders.

Paid Content 145

Paid Content Social Media Branding Brand Identity 145

Convince & Convert

APRIL 14, 2015

” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. For example, here are some things effective blog editors do: You plan awesome content. Here’s exactly how you—and your team—will be super successful with an agile blog planning process. Community manager.

Efficiency 160

Efficiency Planning Process Work Management 160

Convince & Convert

DECEMBER 29, 2015

Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically. Create a Social Media Plan for Sharing Content. Optimize your messages for each network.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Convince & Convert [link] #marketing #b2b [link] Evan E. Maybe you found this blog from Twitter?

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

SocialPilot

APRIL 23, 2025

As a small business with limited budgets, smaller teams, and fewer tools, how do you create a social media plan that moves the needle? With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. This isn’t about crafting a fancy pitch.

Small Business Marketing 52

Small Business Marketing Planning Social Media Marketing Plans 52

Convince & Convert

AUGUST 31, 2010

is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? Both of these communities have a great deal of interaction and conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Martech

JULY 10, 2023

Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which notes that “so far, large companies have led the way in retail media.” Lucky serves a very densely populated, traditionally urban consumer market.

Media 82

Media Advertising Agencies Mobile Advertising Mobile Marketing 82

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. RT @jaybaer Will you join me for Social Media Success Summit?

Paid Search Agency 111

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 111

Sprout Social

AUGUST 20, 2019

If you’re new to social media marketing, one of the biggest roadblocks to creating a social media calendar is knowing what to post. But having a long-term social media plan will help you set realistic goals and make the process of creating a content calendar more manageable. Deciding what to post.

Social Media 111

Social Media Work Management Media Curation 111

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies RSS Buying Cycle 60

EveryoneSocial

AUGUST 12, 2020

Although social media is extremely competitive where everyone is fighting for attention and the algorithms are more challenging for branded accounts, it’s also the best way to directly make an impact on prospects, customers, future hires, and general audiences. Measuring marketing campaign effectiveness. What is Share of Voice?

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69