Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Sprout Social

JULY 1, 2025

Millennials were the earliest adopters of some of the networks that have become global behemoths. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way. If it feels like marketing, we’re out. What social media networks do Millennials use and why?

Social Media 74

Social Media Social Marketing Planning Media 74

Sprout Social

MAY 3, 2023

Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts. What is social media community management?

Social Media 135

Social Media Communities Work Management Marketing Management 135

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Typically, more active on LinkedIn but no other platform other than personal social networks. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

Webbiquity

OCTOBER 25, 2023

Some sites step it up a notch and create a documented content marketing strategy. With this acknowledgment of blogs as a business asset and the core of content marketing activities , it’s imperative to not just write haphazardly but to create a content strategy that will appeal to our target audience and drive results.

Business Blogging 323

Business Blogging Creativity Business Marketing & Strategy 323

SendX

JANUARY 20, 2020

Giveaways have always been popular with big brands and marketers. Instagram has become one of the most popular social networks in the world with more than a billion users. Instagram is also a great place to develop a community of customers and leads that have a similar interest in your brand and its products.

Ad Building 341

Ad Building Marketing Management User-Generated Content Viral Marketing 341

Webbiquity

OCTOBER 8, 2024

It’s helpful to be part of a community to interact with other writers, see what they are doing and help them promote their content. For example, you could set up your AI Feed to monitor all relevant “ Privacy ” updates related to “ Marketing ”. Linkedin Linkedin has become a much more active social media network.

Blogger 297

Blogger Eye-Tracking Keywords Youtube 297

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Ok, it wasn’t anything like a Buzzfeed post, but it is now the most shared post on content marketing in the last 6 months. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. We got lucky last week.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Martech

MARCH 31, 2025

Salesforce celebrates user certifications and community milestones within its Trailhead platform, sending badges and messages like, Two years since your first badge. One example that went viral years ago was from Target. Its a memory-driven feature that can feel tone-deaf or intrusive in a B2B networking context. Its a goldmine.

Branding 123

Branding Brand Identity B2B Loyalty 123

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Activities 108

Activities Branding Brand Identity Social Media 108

Sprout Social

MARCH 14, 2025

We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. You can also go live on Facebook , Instagram or X , but these networks dont have live shopping functionality. They can show off their products, answer questions and be in community with their customers.

Branding 118

Branding Brand Identity Social Media Youtube 118

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Content marketing generates three times as many leads as traditional marketing yet costs 62% less. Why Content Marketing?

Allocation 297

Allocation Branding Brand Identity Planning 297

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right?

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Marketing Insider Group

JUNE 24, 2024

From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. As you market your company, understanding social media’s value and potential pitfalls is crucial. This belief results in the question: Is social media worth it?

Social Media 292

Social Media Media Privacy Paid Search Agency 292

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Paid Content 99

Paid Content Branding Brand Identity Advertising Agencies 99

MKT1

NOVEMBER 4, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. I think this myth is primarily driven by crappy attribution, revisionist history, the desire for clean sound bites on startup growth, a few outlier companies where this was actually the case, and a misunderstanding of marketing.

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Paid Content 79

Paid Content Statistics Tactics Branding 79

Sprout Social

JULY 7, 2025

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. TikTok followers Source: Instagram Michael blends comfort food recipes with viral trends, producing aesthetically pleasing videos with engaging dialogue.

Youtube 70

Youtube Work Management Advertising Agencies Viral Marketing 70

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 218

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 218

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Many B2B marketers are finding success using the same social media strategies as B2C brands. What you’ll learn What is B2B social media marketing? A lot of that comes down to finances.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Onalytica B2B

SEPTEMBER 20, 2017

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve. There is far more to influencer marketing. Probably not.

Planning 207

Planning Marketing Automation Services Marketing Management Marketing & Strategy 207

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. When customers share a post or photo featuring a brand or product, their entire network sees it. The song quickly went viral and received over 17 million views in the first year.

User-Generated Content 171

User-Generated Content PR Word of Mouth Viral Marketing 171

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. The current expectation of users leans heavily towards authentic, community-driven campaigns. Recent marketing statistics show that 86% of marketing professionals are already using video content as a marketing tool.

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Sprout Social

MARCH 17, 2025

This also makes it an essential tool for marketers. What trends have impacted social media marketing in Australia? Social media marketing has never been an easy job, and its full of interesting challenges in 2025. Lets take a closer look at these trends impacting Australian social media marketing in 2025.

Social Media 75

Social Media Trends Media Work Management 75

Sprout Social

SEPTEMBER 26, 2024

This is a huge achievement as it shows that your Instagram marketing efforts are paying off. Once you get this info, use Sprout’s influencer marketing platform to conduct your influencer search. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

Advertising Benchmark 120

Advertising Benchmark User-Generated Content Social Media Interactive Marketing 120

Contently

DECEMBER 21, 2022

You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays. But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S.

Storytelling 172

Storytelling Product Peer-to-peer Viral Marketing 172

Marketing Insider Group

MARCH 30, 2015

Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. You’ve learned how to deal with community members who drank some Haterade. You know there’s nothing quite like the thrill of your content going viral.

Social Media 100

Social Media Communities Work Management Media 100

Scoop.it

DECEMBER 7, 2021

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. The video-based platform is not only a social media network in its own right but also the world’s second-largest search engine.

Social Networks 105

Social Networks Social Media Network Marketing Social Marketing 105

Brandwatch Marketing

NOVEMBER 1, 2024

As Facebook is the largest network with 1.55 Next is an in-depth fan page report, with a large number of engagement, community, and content metrics. You can see a breakdown of paid, organic and viral reach. The right choice of widgets can cover marketing, client data, finance, web analytics, sales, and of course, social media.

Facebook 98

Facebook Analytics Tools Effectiveness 98

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places.

Social Media 89

Social Media Media Branding Brand Identity 89

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.

Social Media 59

Social Media Examples Media Paid Search Agency 59

Webbiquity

DECEMBER 10, 2019

With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way. But no one joins a social network just to follow brands.

Planning 254

Planning Social Media Marketing Plans Marketing Budget Creation 254

Sprout Social

MARCH 26, 2025

For the first time, Sprout has analysed 50 million engagements from 17,000 Australian profiles to identify the best times to post by network. Still, the best way to identify your brands best times to post across each network is to start a free trial of Sprout Social and give our ViralPost feature a whirl with your own social profiles.

Social Media 74

Social Media Media Best Practices Facebook 74

Sprout Social

JULY 9, 2025

If you’re here, you already know influencer marketing works. His aesthetic, workout-focused videos and growing community position him as a next-gen leader in Aussie fitness. Most creators post more than workouts—they build communities around wellness, performance and self-confidence. But finding the right fit? Not so simple.

Branding 62

Branding Brand Identity Youtube Training 62

SocialPilot

JANUARY 27, 2025

After all, its not about trending dances or viral memes (although we wont judge if you try). By focusing on platforms like LinkedIn, Instagram, TikTok, X/Twitter, and even niche communities, B2B businesses can reach the right audience with the right message. Social media for B2Bsounds tricky, doesnt it? So, define your goals properly.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Defining your target audience sounds simple, but can be a challenge for marketers. Who uses each network? This post gives you a look at the social media demographics of each network. How to create a content marketing strategy.

Social Media 140

Social Media Media Viral Marketing Network Marketing 140