Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. When customers share a post or photo featuring a brand or product, their entire network sees it. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 171

User-Generated Content PR Word of Mouth Viral Marketing 171

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Each day, more than 20,000 publications are uploaded, including magazines, newspapers, portfolios, catalogs, corporate literature, DIY guides, amd community programs. ” — PR Daily.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. The Product. The Company. Year founded: 2015.

Enterprise Management 263

Enterprise Management Work Management Marketing Management Co-Registration 263

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022. jordan_fisher. #ad

PR 141

PR Work Management Paid Search Agency Planning 141

Adobe Experience Cloud Blog

APRIL 10, 2018

Having a smaller but engaged community can actually prove more valuable. In contrast, if people are asking you and fellow community members questions, sharing content and joining in conversations, then it’s much more likely they’re genuine fans of your brand and your business’s reach will improve because of this. for Twitter.

Communities 133

Communities Work Management Social Media Social Networks 133

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 222

Paid Search Agency Twitter Trade Show Social Networks 222

Webbiquity

APRIL 12, 2022

Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. But that doesn’t mean you’ll never encounter issues on social networks. The first step in managing a PR crisis is to pause all scheduled postings. Preventing a Crisis through a Social Media Policy. In Closing.

Social Media 296

Social Media Marketing Management Media Guidelines 296

Thinkers360

FEBRUARY 10, 2025

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today !

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 125

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Cost Per Thousand 126

Cost Per Thousand Advertising Agencies Campaigns CPM 126

Trade Press Services

MARCH 24, 2025

For marketers, a B Corp certification provides a unique storytelling opportunity, builds brand credibility, and strengthens customer relationships. This digital tool by B Lab Global helps businesses measure and improve their positive impact on the environment, communities, customers, suppliers, employees, and shareholders.

Ethics 79

Ethics Ad Building Planning Branding 79

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Activities 108

Activities Branding Brand Identity Social Media 108

Onalytica B2B

NOVEMBER 17, 2016

Influencer Marketing- something you’ve probably heard a lot about recently. The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. CUSTOMER RETENTION. LEAD GENERATION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Mapping the community.

PR 100

PR PageRank Branding Brand Identity 100

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Thinkers360

MARCH 17, 2025

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today !

B2B Thought Leadership 123

B2B Thought Leadership Design Thought Leadership Lead Ranking 123

Hubspot

FEBRUARY 26, 2020

Let's face it — building brand awareness isn't the easiest task for a marketer. Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. That's where local PR comes into play.

PR 100

PR Examples Public Relations Press 100

Heinz Marketing

JUNE 21, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. 4 Ways to Trigger Community-Led Growth.

Communities 111

Communities Lead Ranking Marketing & Strategy Ad Frequency 111

Thinkers360

JULY 21, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 119

Thinkers360

FEBRUARY 9, 2025

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today !

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Social Media Media Ad Building 40

Thinkers360

APRIL 7, 2025

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today !

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Many B2B marketers are finding success using the same social media strategies as B2C brands. What you’ll learn What is B2B social media marketing? A lot of that comes down to finances.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Thinkers360

JANUARY 19, 2025

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today !

B2B Thought Leadership 128

B2B Thought Leadership Lead Ranking Lead Scoring Thought Leadership 128

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. How to measure share of voice.

Paid Content 145

Paid Content Social Media PPC PR 145

Biznology

MAY 1, 2018

We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. But in the context of social media and social media marketing, here’s how I break it down. Social Media Marketing/Social Media Promotion. Agency, my ass.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Budget Programs 95

Budget Programs Marketing Budget Creation Top of Funnel Marketing Budget 95

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. Online Brand Management is a Formal Italian Meal. This is all about discovery and engagement, this is all about outreach and association.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. What’s this content marketing strategy thing all about? Connect, create, communicate. Social media networks are booming and blogs are part of the everyday online landscape. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Thinkers360

JULY 14, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 116

B2B Thought Leadership Creativity Thought Leadership Lead Ranking 116

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. The cost of B2B marketing content.

PR 101

PR Trust Marketing Stats B2B Marketing 101

Thinkers360

JANUARY 26, 2025

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today !

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Sprout Social

JANUARY 16, 2025

Social, content and activation team members are primarily responsible for most of the execution, however, digital, website and platform marketing teams all lend a hand in planning. We try to plan as far in advance as possibleusually months aheadto align with other teams and marketing activations, like major product launches, Liotti said.

Youtube 86

Youtube Marketing & Strategy Paid Search Agency Content 86