Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

Communities 101

Communities Paid Content Brand Identity Branding 101

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising).

Paid Content 363

Paid Content Optimization Marketing AI Microsite 363

SEMrush

MAY 30, 2025

Create free account Semrush Blog Marketing AI 9 Best AI Copywriting Tools (Free & Paid) Author: Rachel Handley 7 min read May 30, 2025 Contributors: Cecilia Meis and Tushar Pol Table of contents AI copywriting tools use artificial intelligence (AI) to generate written content for marketing purposes.

Copywriting 95

Copywriting Marketing AI Budget Programs Tools 95

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Your content should resonate with them on a human level.”

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Sprout Social

JUNE 25, 2025

Economic uncertainty, the rise of zero-click search and an endless stream of content have intensified the pressure on CMOs to deliver results with fewer certainties. The traditional marketing playbook isn’t breaking through like it once did. Whether it’s paid, organic or creator-led, social investments are paying dividends.

Paid Content 88

Paid Content Social Media Media Top of Funnel 88

Trade Press Services

JULY 29, 2024

Medium.com is a powerful platform for writers and content creators who seek to share ideas, engage with readers, and earn a bit of money. For B2B thought leaders and marketers, Medium provides an opportunity to cross-promote content, boost brand awareness, establish credibility, and reach new audiences. What is Medium?

Advertising Mediums 100

Advertising Mediums B2B Thought Leadership Thought Leadership Digital Asset Management 100

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year.

Social Media 89

Social Media Media Paid Search Agency Eye-Tracking 89

Sprout Social

JULY 1, 2025

But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.

Social Media 74

Social Media Social Marketing Planning Media 74

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Paid Content 99

Paid Content Brand Identity Branding Advertising Agencies 99

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Image credit: Teooh. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Paid Search Agency 118

Paid Search Agency Work Management Marketing Management Curation 118

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. million Google searches, and 2.1 million Google searches, and 2.1

Personalization 142

Personalization Paid Search Agency Advertising Agencies Amazon 142

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers.

Ideal Customer Profiles 105

Ideal Customer Profiles Business Bundling Loyalty 105

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns.

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Social touches every aspect of how businesses operate and grow.

Paid Content 80

Paid Content Social Media Statistics Media 80

SocialPilot

MAY 27, 2025

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels. What Is a Social Media Content Creator?

Social Media 83

Social Media Paid Social Agency Paid Search Agency Media 83

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. The good news?

Linkedin 96

Linkedin Video Marketing B2B Thought Leadership Marketing & Strategy 96

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Video Marketing 112

Video Marketing Best Practices Marketing AI Marketing Management 112

Ivan Guzenko - Forbes

JUNE 9, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program 2025 Best-In-State (..)

Digital Asset Management 124

Digital Asset Management Enterprise Management Work Management Marketing Management 124

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Asset Management 94

Digital Asset Management Enterprise Management Work Management Marketing Management 94

SEMrush

JUNE 17, 2025

Market Share for Various Metrics Calculate the market share for every company in your industry. With Semrush’s Traffic & Market Toolkit — Market Overview Dashboard , you can quickly find out how web traffic in your niche is split between domains. Try 55+ products for free. Or use specialized tools.

Paid Content 83

Paid Content Paid Search Agency Advertising Agencies Domain 83

Sprout Social

APRIL 28, 2025

Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. The other way is through search engines. Reddit is a popular place for real information.

Paid Content 79

Paid Content Statistics Tactics Brand Identity 79

SocialPilot

FEBRUARY 19, 2025

Ever since Elon Musk took the reins at X (formerly Twitter), the social media landscape has been buzzing with debates about its future. However, their different content moderation and user control approaches have stirred debates about their impact on communities. Collects user data for targeted advertising purposes.

Paid Content 112

Paid Content Twitter Domain Work Management 112

Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Personalize Communications. Diversify Event Programming. Use Segmentation and Personas. Demographics. Behavior and interests.

Work Management 348

Work Management Marketing Management Marketing Automation Services Tips 348

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

SEMrush

JUNE 17, 2025

+ Why to Avoid Them Author: Rachel Handley 2 min read Jun 17, 2025 Contributor: Cecilia Meis Table of contents What Are Meta Keywords in SEO? In SEO, meta keywords are keywords placed in an HTML meta tag with the aim of helping the webpage rank higher for those keywords in search engine results.

Keywords 101

Keywords Paid Search Agency Advertising Agencies Privacy Policies 101

Ivan Guzenko - Forbes

JUNE 13, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Marketing AI 103

Marketing AI Work Management Enterprise Management Digital Asset Management 103

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. What is the US TikTok ban? Here are four steps you can take right now to prepare for the ban.

Brand Identity 124

Brand Identity Branding Allocation Work Management 124

Brandwatch Marketing

NOVEMBER 1, 2024

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts.

Facebook 98

Facebook Analytics Tools Effectiveness 98

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. You gain access to their followers, and they get to try your products or services and get paid.

Outreach 111

Outreach Marketing & Strategy Work Management Advertising Agencies 111

Marketing Insider Group

MAY 31, 2023

In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. Each new blog post is another web page that can rank in search engines and help increase your organic traffic.

Traffic 329

Traffic Organization Practices Marketing Websites 329

Marketing Insider Group

JULY 15, 2020

Ease of Collaboration and Community Building. Extension of Event Content Lifecycle. By hosting a virtual event or adding a virtual component to your in-person event, you will eliminate the hassles of travel distance, time, and money that often prevent many interested participants from attending events.

Sales Qualified Leads 360

Sales Qualified Leads Budget Programs Conference Organic Leads 360

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. Facebook KPIs are a group of high-impact metrics you use to measure your marketing success on the network.

Social Media 80

Social Media Cost Per Click Cost per Acquisition Facebook 80

Salesforce Marketing Cloud

AUGUST 9, 2024

Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. The Ninth Edition State of Marketing Report Consequently, 24% of browser traffic is already cookieless.

Paid Content 105

Paid Content Google Paid Search Agency Opt-out 105

Walker Sands

DECEMBER 12, 2024

You might have heard about GEO an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. With over 90% market share, it’s the first stop for anyone looking to solve a problem, learn about a topic, or research a company or product. Why is GEO Important in 2025 and Beyond?

Optimization 96

Optimization Generation Lead Ranking Paid Search Agency 96