Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. Bandwidth is often a top barrier to new network experimentation. What is the US TikTok ban?

Branding 124

Branding Brand Identity Allocation Work Management 124

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

Social Media 122

Social Media Social Marketing Media Thought Leadership 122

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 118

Social Media Webinar Metrics Media Best Practices 118

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook is the largest social media network with around 2.89 Choosing the Right Platforms.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

SocialPilot

AUGUST 13, 2024

In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. It helps marketers save time and unify their brand messaging across all channels. Instagram : Expand reach, join communities, and increase discoveribility.

Social Media 111

Social Media Media Blast Campaigns Multi-Channel 111

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? What is User-Generated Content?

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. A multi-channel marketing platform primarily for B2C marketers. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

SocialPilot

MAY 29, 2025

However, success depends on choosing the right real estate social network platform. Facebook helps build relationships within local communities, and LinkedIn is useful for networking and referrals. This guide covers the best platform for real estate marketing and the pros and cons of social networks.

Social Networks 52

Social Networks Paid Content Webinar Metrics Youtube 52

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. We have bought the secret strategies they have implemented in their social media marketing plans to gain success.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

Outreach 111

Outreach Marketing & Strategy Work Management Advertising Agencies 111

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 145

Youtube Communities Work Management Effectiveness 145

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

Linkedin 139

Linkedin B2B Thought Leadership Work Management Marketing Management 139

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 222

Paid Search Agency Twitter Trade Show Social Networks 222

Webbiquity

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content.

Spyware 319

Spyware Lead Ranking Lead Scoring Twitter 319

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. More than 70% of marketers say social media marketing has significantly helped them. Why Instagram?

Tools 249

Tools Social Media Social Networks Work Management 249

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

Sprout Social

JUNE 3, 2025

Its part of Calms approach to niche marketing. Niche communities are powerful because of their more exclusive nature. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. Are they using social media for community?

Social Media 94

Social Media Ideal Customer Profiles Media Communities 94

Customer Experience Matrix

JUNE 18, 2017

Instead of a conventional “social network effect” where the value of a network grows with the number of users, this is a “personal network effect” where the value of a vendor relationship grows with the number of services the vendor provides to the same individual. There’s still some value to network scale, however.

Amazon 212

Amazon Paid Content Buy Marketing Management 212

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. Dig right in!

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Sprout Social

SEPTEMBER 24, 2021

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation —her fan engagement and hype team—connect with fans and share clues about what could be coming up next in the world of Taylor Swift.

Communities 134

Communities Lead Ranking Class Buzz 134

Sprout Social

JUNE 27, 2025

billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Host livestreams to interact with your audience in real-time, building community and generating longer watch times from live participation and views after the event. With over 2.7 Automate clips with tools like Descript.

Youtube 103

Youtube CTR Business Social Media 103

CMSWire

JUNE 13, 2025

trillion social media advertising landscape. Marketing operations face major upheaval. Marketers face a number of scenarios if a court determines that Instagram and WhatsApp must operate independent of Meta. Advertising budget planning gets more complex.

Enterprise Management 97

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 97

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one?

Branding 100

Branding Brand Identity Advertising Agencies Paid Search Agency 100

Webbiquity

MAY 15, 2018

Marketing can be is stressful. Not all micro-targeting is good marketing. It’s not clear why B2B marketers need to be frequently reminded that our buyers are people, too! Marketing Insider Group. 30 Gifs To Inspire Any Social Media Community Manager. Marketing Insider Group. Creative Market.

Planning 256

Planning Paid Search Agency Work Management Social Networks 256

SendX

JANUARY 20, 2020

Giveaways have always been popular with big brands and marketers. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial.

Ad Building 341

Ad Building Marketing Management User-Generated Content Viral Marketing 341

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Marketing Automation Services 245

Marketing Automation Services Social Media Social Marketing Marketing Automation 245

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” — Maximize Social Business.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Tomorrow People

OCTOBER 8, 2020

These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Permission Marketing Seth Godin ( @ThisIsSethsBlog ) Interruption is out, permission is in. And The Art of Social Media delivers. Your Audience.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

Social Media 105

Social Media Trends Media Top of Funnel 105

Content Standard

JULY 16, 2024

How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? In this episode of Content Disrupted, esteemed behavioral economist Dan Ariely, explains the psychological and social drivers behind misbelief and how it is perpetuated in today’s low-resilience, high-stress society.

Customer Satisfaction 93

Customer Satisfaction Transparency Trust Marketing Differentiation 93

DiscoverOrg

AUGUST 23, 2018

Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve sales goals. In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

Sprout Social

APRIL 8, 2025

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.

Activities 108

Activities Branding Brand Identity Social Media 108

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 321

Social Media Advertisements Advertising Spyware 321