Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. For anyone who needs to brush up or learn more about modern B2B marketing and sales, this serves as a great foundational text.

Work Management 102

Work Management Viral Marketing Marketing Management Cold Calling 102

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Hashtags aren’t always a force of social change—some viral hashtags are just plain fun.

Effectiveness 113

Effectiveness Social Media Paid Search Agency Viral Marketing 113

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. It comes down to proactively managing reputational risks with consumers, employees and the market on social.”

Work Management 72

Work Management Marketing Management Social Media Service 72

SocialPilot

JANUARY 5, 2024

Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. Hashtags are the ticket for brands trying to get in the line for viral content. The negative impacts of hashtags marketing. It begs the question.

Social Media 75

Social Media Media Viral Marketing Eye-Tracking 75

Contently

SEPTEMBER 22, 2016

That’s a big reason why GE Reports has become one of the most successful examples of content marketing. The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. And he did , across several platforms.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Under Armour: Expert Community-Building. There are many examples of. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 162

Social Media Work Management Marketing Management Media 162

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers.

Paid Search Agency 73

Paid Search Agency Planning Advertising Agencies Work Management 73

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

Sharpspring

NOVEMBER 10, 2022

They have no engagement and no community. If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often. They have community and you don’t. Action item: . They are known and you are not.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Sprout Social

APRIL 16, 2020

The anonymity of social media encourages bullying behavior , and has given rise to trolls who exist to harass, abuse and even dox people across the internet. There’s a reason why so many people consider social media marketing to be a fun job. i remember thinking “no way i’ll ever top this viral thread” 1.5 Support them.

Work Management 143

Work Management Social Media Marketing Management Peer-to-peer 143

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s continue stitching it all together.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers. It’s a sign of the times.

Social Media 87

Social Media Media Content Storytelling 87

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. When your messaging is split across several marketing channels, it can get out of sync.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Sprout Social

OCTOBER 25, 2022

Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. The challenge of marketing on Reddit.

Planning 127

Planning Paid Search Agency Advertising Agencies Communities 127

ClickZ

JUNE 15, 2023

This can help you establish a connection with visitors and it also shows that your company is more than just a business trying to sell something – you actually care about the industry and about connecting with the community. This is also a great way to uncover more marketing opportunities. Avoid relying on organic traffic.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. The internet is a busy place. Are you part of a Slack community or Facebook group for your industry or niche?

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

PR 124

PR Work Management Paid Search Agency Planning 124

Oktopost

SEPTEMBER 24, 2019

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. It has to be considered more holistically. Practice Transparency.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are looking spread awareness about your brand , Facebook content has the potential to go viral. These days, internet connections are fast enough to support this type of stream, and you would be hard-pressed to come across a newer camera or phone which doesn’t capture video in 1080p. Quality of Service and Videos.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Brandpoint

JUNE 21, 2021

and I don’t remember a time without access to the internet. Read More: Content Marketing for Generation Z ]. Us zillennials, those stuck in the middle of these two age groups, have the edge when it comes to social media and marketing. Read More: Nimble & Authentic Social Media Marketing ]. The Power Exchange.

Social Media 110

Social Media Generation Media Transparency 110

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 91

Sales Management ROI Planning Work Management 91

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

seo.co

FEBRUARY 15, 2022

Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. Let’s take a look at each important facet of making a blog a worthwhile and profitable endeavor in your greater marketing campaign. Find Communities for Your Target Demographics.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? How to Use Social Media for Affiliate Marketing.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

nDash

APRIL 19, 2022

This post brought to you by Jenni Johnson , nDash community member and creative content writer. The world as we know it is changing in terms of media consumption, and video marketing is quickly becoming king. What Content Marketers Need to Know About TikTok. So the question lies, should marketers even bother with TikTok?

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

Outgrow

AUGUST 6, 2021

Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. In fact, the Content Marketing Institute suggested that 53% of content marketers use interactive content in their lead generation campaigns. Calculators have the ability to go viral and break the internet.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Valasys

NOVEMBER 13, 2019

Marketers need to comprehend Content Marketing Tips to use when marketing on Reddit. A famous tagline describes Reddit as “ the front page of the internet ”. There are several reasons for leveraging Reddit content marketing & even for influencer marketing on Reddit.

Tips 51

Tips Planning Content Marketing Marketing Analytics Tools 51

Marketing Insider Group

MAY 13, 2015

The fact is many of us marketers are handed a finished product by our product development teams. Growth hacking requires the marketing and development teams to work together to develop a cohesive growth strategy for a new product. This can become a powerful marketing machine. This has become a science in itself.

API 100

API Lead Ranking Viral Marketing Internet Marketing 100

Marketing Insider Group

MAY 13, 2015

The fact is many of us marketers are handed a finished product by our product development teams. Growth hacking requires the marketing and development teams to work together to develop a cohesive growth strategy for a new product. This can become a powerful marketing machine. This has become a science in itself.

API 100

API Lead Ranking Viral Marketing Internet Marketing 100

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Over the past few years—thanks to the rise of the smartphone and increasingly faster internet connections—a handful of smart, forward-thinking companies have embraced this engaging genre of content to leverage its potential.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. Why video marketing should not be ignored. All in all, exciting times for India and opportunities for marketers and storytellers.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52