The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Participate in Your Community.

Curation 100

Curation Copyright Peer-to-peer RSS 100

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 129

Curation Television marketing Content Skype 129

Webbiquity

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Curation 145

Contently

JUNE 19, 2018

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. I spoke with Beth Harker, Charmin’s community manager, to get a better sense of what it’s like being the person behind the paper. Toilet paper gets a bad rap. Charmin is soft.

Communities 127

Communities Cross-Selling Paper Twitter 127

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. They’re the voice of the brand and are responsible for posts, replies and general content. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

Class 62

Class Communities B2B Marketing Ad Building 62

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Scoop.it

JANUARY 14, 2021

Producing more content does not guarantee an increase in the number of followers. To boost your following count, you’ve got to produce more right content. Your content has to resonant with your audience — they’ve got to feel it. Nothing more, nothing less — just quality content.

Social Media 71

Social Media Media Curation Content 71

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Contently

SEPTEMBER 25, 2018

Both channels let people discover valuable content—just in different ways. The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. This version of Google starts to look a lot like parts of Facebook, Reddit, Twitter, and Pinterest.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” From there, a visual is pre-populated with the user’s LinkedIn profile photo and reason why with the option to share across LinkedIn, Facebook and Twitter. Are You IN?

Communities 137

Communities Linkedin Microsite Social Media 137

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! – Explore membership today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Scoop.it

APRIL 4, 2019

Private Google+ communities. The Advantage of Private Google+ Communities. In general, private Google+ communities were groups created for like-minded individuals to collaborate, discuss common interests, and share relevant links. Engaging, dedicated content hubs. The reason? Discuss competitor news. With Scoop.it

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. High-quality content creation is a great way to establish brand authority. com Content curation may also help with building brand authority. com Content curation may also help with building brand authority.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Salesforce Marketing Cloud

AUGUST 18, 2023

With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce! Connect with MuleSoft experts from the MuleSoft Community This year Dramforce will be packed with opportunities to connect with fellow Muleys. We’ve curated a few of our must-attend sessions below.

Automation 98

Automation Peer-to-peer API Communities 98

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We will just repurpose our content from Instagram Reels onto YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

APRIL 18, 2022

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. we're excited to share some things we’re exploring for Communities early 2022 ??.

Verticals 103

Verticals Social Media Media Social Networks 103

Scoop.it

NOVEMBER 1, 2022

They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more. Building a social media following of brand advocates allows you to increase brand awareness through content sharing. Can boost content creation.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Buffer

JUNE 16, 2022

From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Your social media profile is essentially a microcosm of who you are and everything from the content you share to who you follow can say a lot about you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Communities 124

Communities RSS Social Media Curation 124

ClearVoice

FEBRUARY 20, 2019

For freelancers who write blog and social media content for brands, it can be hard to keep up on every social media tool and tactic a publisher might use to promote the content you create. Two Twitter tests could make your visual content stand out. Social media marketing news.

Social Media 107

Social Media Social Marketing Media Tips 107

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Litmus

MARCH 5, 2021

Curated collections. They have a curated selection of very design-led emails that Lily says she “loves sifting through.”. The email community (you!). This blog post would be incomplete if I didn’t also mention the email community and industry thought leaders who openly share what they’ve learned. Email Love. What’s next?

Examples 104

Examples VALS Newsletter Communities 104

ClearVoice

AUGUST 8, 2022

This is why user-generated content has such a big impact on your bottom line. This post explores the user-generated content definition and shows you some of the best examples to inspire you. What is user-generated content? For example, someone blogging about their experience at your hotel is user-generated content.

User-Generated Content 59

User-Generated Content Campaigns Generation Brand Identity 59

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Madalyn is for Twitter, what Mari is for Facebook. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Martech

JULY 26, 2021

User-generated content can do all of that for free. The Tao of UGC — that is, the right path to wisdom — acknowledges that the person who is generating the content already likes your product. People do not generally use Instagram to be negative, unlike Twitter, “where people go to complain,” he said. Sharing 15 minutes of fame.

Work Management 101

Work Management Marketing Management Curation User-Generated Content 101

Sprout Social

AUGUST 26, 2021

Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. Pinpoint what social content resonates with your audience.

Social Media 144

Social Media Research Social Marketing Media 144