Oktopost

MARCH 4, 2024

The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives. Consult an SEO expert or a content strategy agency and consider leveraging automation tools like Ahrefs and SemRush to get your foot in the SEO door.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

SocialPilot

FEBRUARY 9, 2024

Sharing today’s top marketing strategies with a community of 100k and growing. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing. Jordie Van Rijn Jordie is an independent consultant on email marketing and automation. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Consult your customers. Don’t let economic responsibility scare you.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Content Standard

MAY 12, 2021

They got an edge in understanding and shaping demand from their “ride or die” community: as BetterMarketing.pub notes, “By using customer’s content on their Instagram, they engage people to be a part of the community, where you can find people who share a love for Glossier products and have other things in common.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Convince & Convert

JANUARY 15, 2018

This is the Facebook version of prioritizing consumer-driven word of mouth. Engage Your Community with Facebook Groups. We’re personal trainers for digital marketing and word of mouth. Get Serious About Employee-Generated Content (EGC). Similarly, most of your team members have a personal Facebook account.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

markempa

MAY 9, 2017

50% of purchases are made because of word-of-mouth (Brains on Fire). That’s why I interviewed Mack Fogelson ( @mackfogelson ), the CEO of Genuinely , a consulting and training company. I started getting in the conversation about community many years back. We started by helping companies be better. Why is that?

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Consult your customers. Don’t let economic responsibility scare you.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

SmartBrief - Marketing

OCTOBER 16, 2023

According to GHK research, an AI-powered intelligence platform and consulting service, the recovery of shopping malls is another noticeable trend, with offline stores experiencing a 29.5% Restaurants and business transportation have seen a significant resurgence, marking a 15.8% increase in sales of beauty products.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

According to GHK research, an AI-powered intelligence platform and consulting service, the recovery of shopping malls is another noticeable trend, with offline stores experiencing a 29.5% Restaurants and business transportation have seen a significant resurgence, marking a 15.8% increase in sales of beauty products.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Sprout Social

NOVEMBER 22, 2022

Embrace social selling and use online communities like LinkedIn to identify prospects. To keep up with the landscape, many agencies are expanding their services from traditional executional work to more strategic advising and consulting. Attend conferences so you can network and create connections in person.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98

Unbounce

JANUARY 29, 2019

As marketers, we all know how powerful word of mouth is. Denni Griffith, President of Marketing Efficiency Consultants, has already been killing it in our beta program. Whether you’re building a personal brand—or just know a bunch of other marketers— you’re somebody’s trusted source. How do I join?

Advertising Agencies 109

Advertising Agencies Word of Mouth Paid Search Agency FAQ 109

Hubspot

JULY 17, 2017

Target your product or service well, don’t be afraid to rely on word of mouth, and foster an influencer channel that is loyal to your brand. But the retailer built its empire with well-placed retail, on-trend offerings and some serious word-of-mouth. 2) Krispy Kreme. Well, Krispy Kreme agrees with you. Image via: Ogilvy.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Sprout Social

APRIL 30, 2017

We’ll chat about this and more with Sprout All Star , Jen Kirk of Jenius Consulting. We’ll discuss all things hashtag from analytics to the difference between branded and community hashtags. For consumers, word of mouth recommendations can be more powerful than brand awareness.

Word of Mouth 77

Word of Mouth Social Media Google Consulting 77

Sprout Social

AUGUST 4, 2022

For example: “Green Aero Tours is looking for an experienced Travel Consultant who loves the outdoors as much as we do. Employee advocacy is a supercharged version of the power of word-of-mouth. We’re currently looking for a Community Organizer to join our team. Don’t forget to showcase your company’s perks.

Social Media 101

Social Media Creativity Examples Media 101

Hubspot

JULY 12, 2018

Online dating consultant. Dating consultants usually charge for their time. Offer in-home consultations, personalized nutrition and exercise regimens, and community boot camps to get the word out. Consultant. If you’re good at it, market yourself as a consultant and charge the going rate.

Small Business Marketing 101

Small Business Marketing Business Work Management Ideal Customer Profiles 101

Hubspot

MARCH 6, 2019

Yesterday, Contently , a content marketing software company that connects freelance creators with enterprise brands, tweeted a letter from their CEO that won over the freelance community just as fast as the issue they were addressing sparked backlash against them.

Word of Mouth 77

Word of Mouth Paid Search Agency Case Studies Ethics 77

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

ClearVoice

AUGUST 7, 2020

“Such projects can come by way of our advertising, clients who visit our website, word of mouth or client referrals.”. The key value I look for is whether the person thinks of a project as a one-off transaction or as one iteration in a long-term relationship,” said Will Bachman of Umbrex , a global community of consultants.

Advertising Agencies 104

Advertising Agencies PR Paid Search Agency Network Marketing 104

Rev

JANUARY 11, 2023

Plus, word-of-mouth referrals tend to carry a lot of weight in the decision-making process for many buyers. LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting. If you find that the existing groups fail to meet your needs, consider starting your own group.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Sprout Social

AUGUST 12, 2016

A1 Word of mouth is the key. A1: Facebook Events, Word of Mouth and searching relevant hashtags #SproutChat. You’ll learn how to operate on a budget, how to motivate a community and undoubtedly work with people from different backgrounds. sproutchat. — David Pride (@DavidaPride) August 10, 2016.

Social Media 54

Social Media Allocation Word of Mouth Media 54

ViewPoint

SEPTEMBER 27, 2012

Click to start video at this point — Asked about social media trending among the companies ITSMA works with, Dave notes these firms—large technology, technology consulting, outsourcing, professional services and telecom companies—have been moving at different speeds: “Some at light speed and some at glacial speed in adopting social media.”.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

B2B Marketing Traction

MARCH 27, 2012

This facilitates word of mouth marketing and expands your marketing reach. Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Increase “shareability” of your marketing messages. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

EveryoneSocial

MARCH 30, 2021

As discussed elsewhere in this guide, ERGs provide many benefits and exhibit what psychologists and systems theories call a multifinality of positive outcomes – in other words and in the context of ERG benefits, at least two birds for every stone so to speak. Building Remote Community. Digital Solidarity.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Markempa

MAY 9, 2017

BBMG ) * 50% of purchases are made because of word-of-mouth (Brains on Fire) * 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ) In sum, purpose matters because it impacts your growth, revenue, and profit. I started getting into the conversation about community many years back. Why is that?

Word of Mouth 40

Word of Mouth SEM Communities Curation 40

Marketing Insider Group

AUGUST 27, 2019

Before the digital age of content marketing, event planners had to rely on flyers, TV and radio commercials, and word of mouth to market their events. Set up a quick consultation, and I’ll send you a free PDF version of my books. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

SEPTEMBER 22, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Warm fuzzies. Im Jay Baer.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Valasys

DECEMBER 18, 2019

The website is quite popular amongst the SEO community across the globe & publishes valued insights on topics such as SEO, Paid search, Content strategy, Content Marketing & Social Media. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Moz

OCTOBER 15, 2019

Now, 82% of smartphone users consult their devices before making an in-store purchase. Franchisees managed the local beat with coupons, flyers, direct mail, and other community and word-of-mouth marketing efforts. For one thing, they used to decide to buy at your business as they browsed shelves or a menu.

Buy 48

Buy Work Management Marketing Management Word of Mouth 48

ClearVoice

JULY 16, 2019

Learn the right way here. | #ContentMarketing | #Agencies | #Freelancing | #Consultants Click To Tweet. Buck was so disturbed by the egregious asks her community was getting, she published a blog post entitled How to Decline Writing a Marketing Plan As Part of the Interview Process. It’s a request for free inspiration and labor.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

ConvertKit

DECEMBER 7, 2020

But what Prerna didn’t know when she started was how this online community she built would be the key to finally helping Mayank get better. He wondered what might happen if they started intentionally marketing her services (up to that point all her business came by word of mouth). Let's give this a shot and bet on ourselves.”.

Copywriting 115

Copywriting Work Management Social Media Word of Mouth 115

The Lead Agency

MARCH 31, 2019

Your particularly passionate existing consumers can prove to be highly beneficial in spreading positive word-of-mouth about your business. You can also facilitate the formation of a strong brand community, encouraging conversation between individuals who are equally passionate about your business. BUILD BRAND ADVOCACY.

Lead Ranking 48

Lead Ranking Lead Scoring Business Paid Search Agency 48

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! Seriously honored to be on here.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

EveryoneSocial

JUNE 25, 2019

When your organization sets up employees to contribute their expertise and ideas, it helps foster an internal workplace community. Don’t forget word of mouth , which thanks to social media and networking, makes it easy for your company to attract the best talent, even when you don’t have any job openings.

Brand Identity 64

Brand Identity Branding Enterprise Management Work Management 64