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The 10 Best Webinar and Webcasting Tools

Webbiquity

Presenting results of original research is often a strong draw. Promotion is certainly another vital component. Email will likely be your primary medium for driving registrations. A third important element is your presenters. Is your information unique? Image credit: Karolina Grabowska from Pexels.

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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. What content strategies are successful B2B companies leveraging to create standout campaigns that promote further brand interaction? I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Luckily, there are many ways to promote your webinars before, during, and after the events. Basic Ways to Promote Your Webinar. More Creative Webinar Promotions.

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. This will go a long way for ensuring sales' follow up with registrants is seamless once the webinar is over. Nail Your Promotion Strategy. Promotional and follow-up emails.

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How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

GoToMeeting defines a webinar as “an online seminar that turns a presentation into a real-time conversation from anywhere in the world.” Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Registration interface. How many presenters it supports.

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How to Set Up a Zoom Webinar Event Program in Marketo

SmartBug Media

While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. When connecting Zoom Webinar with Marketo Event Program, you are able to trigger automated emails for registrations, follow ups, and more. Hit “Save.”. Live event.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

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