Martech

NOVEMBER 10, 2021

Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. More sessions and speakers will be announced leading up to the event. “As I look forward to sharing more insights with some of today’s leading marketers at Zeta Live.”.

Co-Registration 89

Co-Registration CMO Network Marketing Creativity 89

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. Benefits of a channel sales model Bigger network. Access to new markets.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Heinz Marketing

JULY 26, 2022

By: Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. One effective way to work smarter and not harder is by investing in marketing partnerships. What is Partner Marketing? Partner marketing refers to a strategic collaboration amongst two or more groups. Co-host or sponsor an event.

Advertising Agencies 106

Advertising Agencies Planning Co-Registration Bundling 106

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Vidyard

APRIL 10, 2019

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. “In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. .

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Reminding registrants why the event might be valuable to them will refresh their memory about it and increase the likelihood of them showing up to it. Leverage Co-Branded Opportunities. Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Marketing Insider Group

NOVEMBER 12, 2019

The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more.

Trends 244

Trends Marketing AI Co-Registration Merchandising 244

Vidyard

APRIL 10, 2019

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. “In

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

SmartBug Media

MAY 20, 2020

If you have a partner or another non-competitive group that dovetails nicely with your product or the subject, ask if they would be interested in co-promoting the webinar with you. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees). Here are some ideas: 14.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Jenny Hoffman – Creative Strategy, NA Lead, Spotify. Karelle Gordon – Marketing Director, Education, Fortune Media. Personalization in marketing. GET TICKETS.

Peer-to-peer 83

Peer-to-peer Thought Leadership Co-Registration Creativity 83

Hubspot

AUGUST 20, 2019

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. Come prepared with a clear goal in mind.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Salesforce Marketing Cloud

JUNE 21, 2022

They account for more than half of our inbound leads each year. The basics of event marketing. The foundation comes from a chapter in our co-CEO Marc Benioff’s book, “ Behind the Cloud.” Event marketing caters to the attendee. Not for registration numbers. Not for seats in a breakout room.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. However, I have continued to network one-on-one during the pandemic.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Computer Market Research

APRIL 28, 2017

Computer Market Research. Co-op MDF Software for Channel Resellers and Distributors. Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired. The majority of resellers and distributors have large networks of vendors, most of which offer Co-op dollars or MDF.

Marketing Management 60

Marketing Management Advertising Channels Software Co-Registration 60

Computer Market Research

APRIL 28, 2017

Computer Market Research. Co-op MDF Software for Channel Resellers and Distributors. Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired. The majority of resellers and distributors have large networks of vendors, most of which offer Co-op dollars or MDF.

Marketing Management 60

Marketing Management Advertising Channels Software Co-Registration 60

Vidyard

APRIL 10, 2019

366 Degrees : The 366 Degrees engagement platform, combines relationship marketing and sales outreach solutions for mid-market enterprises. “In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers. .

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

BDB

JANUARY 12, 2024

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback. This can be a real game-changer for time-poor B2B marketers in the aftermath of an event.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions.

Digital Asset Management 115

Digital Asset Management Social Media Work Management Marketing Management 115

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. We are thrilled to open registration and to announce our incredible keynotes for Ops-Stars 2018.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? Read More: How Are Marketing Leaders Making the Most of Virtual Events? ]. Unconventional conversations. “A

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. We are thrilled to open registration and to announce our incredible keynotes for Ops-Stars 2018.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

EveryoneSocial

FEBRUARY 15, 2022

I’ve managed paid search marketing for accounts that spent crazy amounts of $$$. Although I’m currently in a B2B marketing role, these paid advertising strategies apply to B2C as well. Whether you spend $100/month or $1 million/month, making daily observations and optimizations is crucial to driving quality leads — and saving money.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

InsightSquared

MAY 6, 2019

BOSTON – May 6, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, is inviting revenue operations, sales, and marketing teams to stop by booth #427 at SiriusDecisions 2019 Summit , taking place on Sunday, May 5 – Wednesday, May 8, 2019 in Austin, TX. Registration is required at: [link].

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

SnapApp

DECEMBER 13, 2018

Being a marketer in today’s business landscape is tough. With each passing year, we’re spending more time trying to break through the noise and build brand awareness, identify the best prospects, and qualify every lead. We all know that demand generation marketing is a crowded space. Be smart about your reminder emails.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Commercial Co-Venture Donations.

Co-Registration 94

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 94

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Opt Intelligence

JUNE 12, 2018

GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Before you can rebuild your email list, you’ll need to evaluate your current consent situation.

Opt-in 40

Opt-in Co-Registration Privacy Policies Opt-out 40

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. First-party intent data is behavioral information you capture on your own website, in your marketing automation system , CRM system, through customer feedback, or application logs. Do you know which specific companies are currently in-market to buy your product?

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Create a new lead-generation offer. every year. What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Job titles alone are not adequate to verify an audience’s identity, and they are not enough of a green light to score a lead based on a verified job title.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Job titles alone are not adequate to verify an audience’s identity, and they are not enough of a green light to score a lead based on a verified job title.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40