accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

ClickZ

JULY 16, 2019

Solis interviewed Antonio Sciuto, the former North American EVP & CMO of Nestlé Waters who explained some of the ways NW uses technology to better understand their customer journey. Customers are increasingly moving away from brands that don’t deliver integrated touchpoints or messaging. The empowered customer.

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Marketing AI 112

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. It’s been said, ad nauseam, that content is king.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Choosing and integrating the right technologies for their team . Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like?

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

chiefmartech

JUNE 22, 2021

What did they think about CMO’s technology leadership? As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. Truthfully, when I look at this list of the Top 5 roles the C-suite expects from a CMO, I feel like dancing in celebration.

Digital Transformation 103

Digital Transformation CMO Marketing Automation Services Thought Leadership 103

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. “In our industry, things are always changing, right?”

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out! Marketing AI: Looking Beyond the Past.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

JULY 22, 2021

If you’d like to tell us how you feel about in-person right now, there’s no better way to do it than spend a few moments completing the latest edition of our running events participation survey. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short.

Resource Management 110

Resource Management Enterprise Management Marketing Management Ad Exchange 110

ANNUITAS

MARCH 4, 2020

Such a holistic view takes into account every touchpoint a buyer has along his/her journey – both pre- and post-sale – and brings focus to improving that end-to-end experience so ultimately the entire customer lifetime value increases. How can we tackle the challenges of modern Growth Marketing and help the discipline to evolve and mature?

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. With that entrepreneurial spirit in mind, we compiled our list of what’s new and different about the marketing attribution and customer journey analytics space for 2022 – and how to put it to work to grow your business, small or large: 1.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

6sense

AUGUST 3, 2016

Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. Sales teams record and track scores of data points in CRM tools. Data-driven decision making.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. Carrying and inputting CRM data across multiple touchpoints. Always ask, “How do we meet our audience where they are in a way that’s relevant and easy for them to understand?” You need clear rules to make it easy for your team to uphold these standards.

Digital Experience Platform 97

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 97

chiefmartech

OCTOBER 31, 2022

Recalling Martec’s Law — technology changes faster than organizations do — we shouldn’t be surprised that all this accelerated pull-forward of new martech would be difficult for marketing teams to absorb quickly. It’s a function of the complexity inherent in our environment today. For some companies, yes.

Enterprise Management 125

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 125

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. As a result, I came to this year’s Content Marketing World with a much different perspective and left the conference with some fresh questions about the future of our industry.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

6sense

NOVEMBER 3, 2021

Editor’s note: This article is a part of a series recapping the sessions from the 2021 Empowered CMO retreat. The Empowered CMO Network is a community of women elevating women and the role of the CMO through open, authentic, and inspiring connections. Chief Market Officers are at an important moment in our evolution.

Forecasting 62

Forecasting Differentiation CMO Top of Funnel 62

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Management 116

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. We don’t release a feature to our customer base until our marketing team has tested and approved it. Account Selection and Tiering.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Hubspot

JANUARY 4, 2021

We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team.

Trends 101

Trends Marketing AI Work Management Planning 101

Heinz Marketing

OCTOBER 20, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. What Are the Characteristics of High ROI Marketing Teams? Effective marketing organizations have high ROI, but how can your team accomplish this?

B2B 68

B2B CMO B2B Sales Lead Nurturing 68

ClickZ

AUGUST 30, 2021

Our dollars are disproportionately smaller. We have to be really thoughtful about where we spend and the creative we use,” says Andy Judd, CMO of Yasso Greek Frozen Yogurt. We strive to exercise empathy, it’s one of our company’s core values. Everyone on the marketing team knows Abby and Abe,” Kathryn adds.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

6sense

JANUARY 26, 2022

And that made me think about how sales can be really valuable to teams. I got to work with my AEs, who were awesome about sitting me down and talking to me about what my potential goals were and finding ways they could creatively help me learn outside of our day-to-day work. The team element was also great. What keeps you here?

Touchpoints 62

Touchpoints Sales Cycle Advertising Agencies CMO 62

Content Standard

MARCH 21, 2022

What Are Our Goals? How will leadership know if the initiative is a success, and how will your team know whether their work is hitting the mark? What Teams Will Be Involved? Creating and executing a successful personalization initiative requires integrating teams as well as technology systems across the organization.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Martech

SEPTEMBER 27, 2021

And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. So why isn’t this technology being used by more CMOs? And he also shared some head-scratching. Read more here.

Account Based Marketing 105

Account Based Marketing Advertising Agencies SMB Contingency Planning 105

Heinz Marketing

SEPTEMBER 26, 2022

This week’s show is entitled, “ Roadblocks to Delivering a Competitive Buying Experience “ and my guest is Rusty Bishop , CMO at Bigtincan. Why CMO’s should care about sales enablement and how to make it a leadership team priority. I’m going to use that again in air quotes, of their sales team.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. The internet has revolutionized our lives and impacted nearly every aspect of marketing. Driving with Emotion.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Golden Spiral

JANUARY 22, 2021

As a result, when your executive team needs to sign off on the marketing budget you may find yourself having in-depth conversations with non-marketers about the value of LinkedIn ads versus pay-per-click versus industry publication ads. Further, as a B2B tech marketing executive, make sure you’re consulting with your team on the front lines.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. Keep reading for an exclusive look at our top 10 takeaways and how to access each session on demand for more learning. As our world continues to change, so should your listening queries. Couldn’t attend the event?

Social Marketing 98

Social Marketing Work Management Marketing Management Planning 98

Mereo

MARCH 21, 2024

Yet, sellers add friction to the modern buying journey, too — and this is where your selling team has influence and where I want to focus your efforts ahead. They fail to provide consistent value touchpoints on relevant channels along the buying journey. Provides consistent value across buying channels.

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

chiefmartech

NOVEMBER 9, 2016

After analyzing the data, Sheldon Monteiro , the global CTO of SapientNitro, and his team finally released their report from that research this week. It reveals a number of insights into the evolution of our marketing technologist profession. More marketing technologists (44%) now report to the CMO. You can download a copy here.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Engagio

APRIL 23, 2020

In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. In other words, we must update our strategy to fit the changing market. CMO, Sendoso. CMO, TechTarget. Today we look to the future. VP Consulting Services, Inverta.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Marketri

SEPTEMBER 22, 2023

They’ve engaged enough with your marketing and your content that it’s probably time for a touchpoint from your sales team or they’ve requested a demonstration of your product. Schedule a call with Fractional CMO Jen Marino to learn how Marketri can help drive more revenue for your business and maximize your marketing ROI.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Hubspot

AUGUST 22, 2014

The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. So how does a modern CMO do all of that? The modern CMO is a hot topic right now. My role at Yahoo was way ahead of other CMO''s duties at the time.

CMO 28

CMO Marketing Management Peer-to-peer Multi-Channel 28

Martech Advisor

JANUARY 20, 2020

CMOs are constantly looking for new ways to get insights into their customers, or put data to work in more efficient, innovative ways. Lynne Capozzi, Acquia's CMO, shares three strategies that marketers will look to in the coming year to do that. In 2020, marketers are learning to act as storytellers.

Storytelling 76

Storytelling Barriers Act-On Touchpoints 76