6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). The easiest way to get into the press is to use your own internal data.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. Marketing Measurement Marketing Strategy CMO Influencer Marketing marketing analytics marketing data marketing measurement marketing metrics marketing strategy'

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Biznology

SEPTEMBER 27, 2016

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. Instead of using that time and lost productivity to their advantage, employers are ignoring or stifling it,” said Scott Brandt , CMO at Sprout Social.

Social Media 80

Social Media Spending Media Social Networks 80

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Hired a new executive?

PR 28

PR Press Public Relations Startups 28

Contently

MAY 2, 2016

It affects the way enterprise companies communicate and build relationships with all of their stakeholders, including investors, the press, employees, and the talent they’re trying to recruit. The same can’t be said, however, about memos, press releases, and product-pushing advertisements dressed in editorial content.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Content 60

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Biznology

MAY 2, 2017

The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Kaylyn Easton , CMO of Skinny & Co. , One giant smooch from one agency or from one brand, can reset their very own Doomsday Clock. And then there’s earned media marketing. That’s not over. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

ClearVoice

FEBRUARY 18, 2020

In all of their copy, “We target couples in a relationship, who are looking to get engaged — typically in their mid-20s and 30s,” Johanna Tzur , CMO of JamesAllen.com explained. I recently received a press release that was quite literally a correction to a previous one sent. Pay attention to design.

Tips 59

Tips Class Press Paid Search Agency 59

LeadsRX

AUGUST 31, 2021

LeadsRx capabilities were instrumental to Steel City Media in presenting a CMO-ready performance marketing dashboard that easily highlighted the success of the marketing and advertising campaigns to the M&R Power Equipment Group marketing team. Fishburn PR for LeadsRx. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

SWZD

AUGUST 5, 2019

At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. Nina Hargu s , CMO of Dell EMC Marketing, who had a large influence on the global marketing programs he was responsible for at EMC.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Contently

MAY 4, 2016

As Trey Hall, Quiznos CMO, relayed to Slate , “Quiznos needs to be ‘dramatic’ with the airtime it buys because it’s got a smaller ad budget than its competitors.” ” With too much data, the sub maker may have been deterred from taking the risk. Research is comforting.

Creativity 60

Creativity Research Paid Search Agency Copywriting 60

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. Entertainment Network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

JULY 31, 2023

Whether it’s a reckless claim in a blog post or a misleading stat in a press release, consumers are well aware of the doubtful quality of much of the online content they encounter. Today they’re more likely to find it online. This gives you instant credibility.

Advertising Agencies 216

Advertising Agencies Marketing AI Paid Search Agency Tips 216

Heinz Marketing

JUNE 21, 2021

Not only what the marketing mix is that works, but what is the sales press strategy, even sort of more fundamentally like, do we have a product market fit? You don’t have people of two, three teams, four PR fuzzies. Sharing my experience with others, like the CMO Club we have on Friday. Every resource counts.

Work Management 99

Work Management Peer-to-peer Marketing Management ABM 99

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. Use this morning time to read press releases and check in on what new things your competitors have announced.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. To keep things integrated, make sure to use the same elements in your B2B online marketing content like blog posts, press releases or social media information. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee Recommends.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Hubspot

MAY 3, 2013

If you’re the CEO or CMO of a company of a certain size (say, a few hundred employees or more), chances are you’ve given some thought to building an in-house news organization. s Intel Free Press news site. “We Some sites will simply pick up an Intel Free Press story and run the whole thing verbatim. And why not? Tell stories.

Press 28

Press Business Work Management Cross-Selling 28

Marketing Craftmanship

APRIL 19, 2012

Your Friendly CMO. In fact, we have recently added some additional suggestions regarding LinkedIn profiles, which you may find helpful. Thanks for your support on this important issue. If you have any questions or concerns on this topic, please let me know. Maybe it’s an issue that’s too insignificant or considered not worth the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Gated content must also be compelling, quite often it solves a pressing problem. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee Recommends. Patsi Krakoff. Blog Writing on the Web Twitter patsiblogsquad.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Heinz Marketing

FEBRUARY 5, 2018

Our guest this time was Ryan Bonnici , CMO at G2 Crowd. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). He is the new CMO at G2 Crowd. And you’ve been getting a lot of PR for that. The PR’s been great. Today is no different.

Sales Management 58

Sales Management Top of Funnel Enterprise Management Work Management 58

Hubspot

MAY 14, 2014

But last night, Target’s CMO, Jeff Jones , wrote a transparent and thoughtful response on LinkedIn to both the Gawker article and the overarching tenor of the last several months. ” Jeff didn’t call a press conference to refute the employee’s claims. Know That Your PR Tactics Are the Beginning, Not the End.

Transparency 28

Transparency Thought Leadership Public Relations CMO 28

Content Standard

JUNE 23, 2016

For example, equip your PR and communications team during events so they can leverage mass audience and increase reach and exposure. This offers a stronger option than a typical press release. Coordinate global events to have news picked up by other outlets. Marketers would be wise to remember that. Ask a content manager.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Single Grain

JUNE 3, 2021

Difference Between Marketing Manager, Marketing Director and CMO. The CMO's (Chief Marketing Officer) main role is to create the brand's overall marketing vision in order to grow the company and increase revenue. If the company doesn't have a CMO, the marketing director will report to the CEO. Distribute Press Releases.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Convince & Convert

APRIL 15, 2010

link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin. link] [link] Rinforside web Why Content Marketing Matters To Me And Should To You [link] [link] jeff ogden RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] Every CMO should read this. Im Jay Baer.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Find out what keeps your CMO up at night. But raw data points without context don’t tell the full story.

Social Media 132

Social Media Media Ideal Customer Profiles Analytics 132

Hubspot

FEBRUARY 25, 2019

When pitching to press outlets, you need to help drive traffic through social to make it worth the effort of PR professionals. When pitching to press outlets, you need to help drive traffic through social to make it worth the effort of PR professionals. .” - Tallie Gabriel, Producer at Unthinkable Media.

Social Media 77

Social Media Social Marketing Marketing & Strategy Marketing Strategy 77

Martech Advisor

OCTOBER 18, 2019

Earned media is the result of the brand doing something noteworthy from the PR perspective or making its customers go wow! News Coverage/Press Mentions. News coverages or press mentions appear in newspapers, magazines, TV/radio news segments, or their online contemporaries. interviews, and press coverage.

Practices 43

Practices Examples WOM Media 43

InsightSquared

MARCH 29, 2018

It doesn’t gin up PR in the way that, say, a new artificial intelligence product might. Of the 127 press releases issued by marketing automation vendors last year, only four centered on analytics features, a fraction of the announcements on artificial intelligence, machine learning, or account-based marketing.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

KoMarketing Associates

MAY 2, 2017

— B2B CMO Insights (@b2bcmoinsights) April 21, 2017. Some influencers may also agree to cover an event in exchange for a press pass, which is the case for several conferences and shows like South by Southwest Interactive (SXSWi) or Pubcon. SignRequest is featured on FinancesOnline! Live Streaming.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Biznology

DECEMBER 23, 2014

Extreme PR ? You can buy PR agencies so discrete that they can pull off Wag the Dog -style media manipulation, misdirection, redirection, and complete narrative rewrites without anyone ever having known, ever. Do you believe a PR campaign of this purported magnitude and complexity is even possible in the Internet age?

Paid Search Agency 80

Paid Search Agency PR Advertising Agencies Ad Agencies 80

Martech Advisor

APRIL 1, 2020

In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. Or pair traditional PR outreach with affiliate marketing around product launches - leveraging the interplay of press coverage, referral traffic, and conversions.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Content Standard

SEPTEMBER 28, 2015

Imagine walking into the office today and telling your CMO that you can absolutely, 100 percent, build a media engine the size of The New York Times , but that it would take 164 years before you’d turn a profit. I might even tell my CMO that I need that long for the Content Standard just to see her reaction.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40